Mr. Nikhil Rathi shared insights into Rural Market and highlighted the reasons for increasing importance of the rural marketing. He cited probable reasons like: less penetration, untapped market, improper infrastructure and distribution channel in rural area. Mr. Rathi also made students aware of various strategies to tap rural opportunities as to observe, delayer and understand the market, to design products according to the rural market catering and creating value for them. Overall, it was very resourceful session.