08 Jan 2020-|Jaipur | Auditorium, Block –A, AUR Campus, Jaipur
GUEST LECTURE ON Behavioral Theories: History, Research Evidence and Illustrative Examples
A Guest Lecture on “Behavioral Theories: History, Research Evidence and Illustrative Examples” was organised by Amity Business School. Prof. Easwar S. Iyer of University of Massachusetts discussed, how consumer behaviour can be predicted when it is not governed by the principles of rationality. He also spoke, on how an understanding of the certainty effect can help a marketer deliver better. #Amityuniversityjaipur #jaipur