30 Sep 2021|Lucknow | Online using Zoom software
Beyond Creativity: Advertising Then and Now
Amity School of Communication organized a webinar on ' Beyond Creativity: Advertising Then and Now' where Mr. Aanton Mookherjee (Chief Idea Advisor, YUWEUS) shared his experience on evolution of advertising. He shared creatives of major brands and discussed their changing creative strategy, how brand communication plays a key role in Ad designing, era of simple Ads and what to expect now.
During Question Answer session he answered all the queries raised by the students. This interaction helped students to understand the industry scenario and prepare themselves for kickstarting their career in Advertising.
This session was attended by 130 students, organized and coordinated by Ms. Asha Adhikari, Assistant Professor.