08 Oct 2021|Jaipur | Amity University Rajasthan , Jaipur
Expert Talk on “ Digital Innovations in PR Profession”
Public Relations and Corporate Communication has always been like the backbone of an organization contributing significantly in projecting a strong image of the organization in the eyes of its stakeholders. Digital transformation has created a significant influence on the PR Tools and Strategies bringing revolutionary changes in the PR landscape. The eminent speaker of the session highlighted the major changes in the profession in the present Digital Era of Web 4.0. The speaker dealt in detail the various digital platforms which are commonly used by the PR Professionals in the present times and also focussed on the changed perceptions of the customers and how to engage them in the right manner by using the best PR Strategy. The session was highly informative for the students and had excellent takeaways for them in the direction of knowing the latest nuances of the profession