BBA (Digital Marketing) (Honours/Honours with Research)

Program Code 131841

Campus Gurugram (Manesar)

Institute Amity Business School, Gurgaon (Manesar)

University Amity University Haryana

Eligibility 12th min 55%

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.22

Course Structure

1st Year

    Semester 1

  • GOAL SETTING AND TIME MANAGEMENT-I (VAC-III)
  • FUNDAMENTALS OF SUSTAINABILITY
  • WRITTEN EXPRESSION-1 (SPANISH)
  • FUNDAMENTALS OF SCULPTURE
  • INTRODUCTION TO SANSKRIT LANGUAGE
  • WRITTEN EXPRESSION-1 (RUSSIAN)
  • FUNDAMENTAL OF SOLAR PHOTOVOLTAIC, BATTERY & INVERTER
  • POLYMERIZATION
  • INDIAN NATIONALISM
  • COSMETIC FORMULATION
  • GENERAL THEORY AND HISTORY OF INDIAN MUSIC
  • FUNDAMENTALS OF VISUAL ARTS
  • BIOCHEMISTRY FOR STEM CELL TECHNOLOGY
  • APPLIED CALCULUS
  • APPLIED CALCULUS LAB
  • INTRODUCTION TO KOREAN HISTORY & GEOGRAPHY
  • UNDERSTANDING MASS COMMUNICATION
  • PRINCIPLES & ELEMENTS OF DESIGN
  • COMPUTER PROGRAMMING WITH C LANGUAGE
  • COMPUTER PROGRAMMING WITH C LANGUAGE LAB
  • INTRODUCTION TO HOSPITAL MANAGEMENT
  • HISTORY OF EARLY INDIA-I
  • WRITTEN EXPRESSION-1 (GERMAN)
  • WRITTEN EXPRESSION-1 (FRENCH)
  • CRIME SCENE INVESTIGATION LAB
  • FUNDAMENTALS OF FORENSIC SCIENCE
  • FASHION ART ILLUSTRATION & MODEL DRAWING
  • FASHION ART ILLUSTRATION & MODEL DRAWING
  • HISTORY OF ENGLISH LITERATURE
  • EARTH SYSTEM SCIENCES
  • INTRODUCTION TO DISASTER MANAGEMENT
  • PRINCIPLES OF NUTRITION
  • STATISTICS FOR DATA SCIENCE
  • STATISTICS FOR DATA SCIENCE LAB
  • COMPUTER FORENSICS
  • COMPUTER PROGRAMMING WITH C LANGUAGE
  • COMPUTER PROGRAMMING WITH C LANGUAGE LAB
  • BASIC CHINESE LANGUAGE COMMUNICATION-I
  • INORGANIC CHEMISTRY LAB-I
  • INORGANIC CHEMISTRY-I
  • LAW OF CONTRACT-I
  • FUNDAMENTALS OF BIOCHEMISTRY AND MOLECULAR BIOLOGY
  • FUNDAMENTALS OF ARTIFICIAL INTELLIGENCE
  • DEMONSTRATIVE ASPECTS IN MECHANICS
  • MECHANICS
  • FUNDAMENTALS OF APPLIED ARTS
  • INTRODUCTION TO DESIGN AND GRAPHICS
  • INTRODUCTION TO PSYCHOLOGY
  • INTRODUCTION TO HOSPITALITY & TOURISM-I
  • ORIENTATION PROGRAMME IN ENTREPRENEURSHIP
  • MICROECONOMICS
  • FINANCIAL ACCOUNTING-I
  • FINANCIAL AND CORPORATE ACCOUNTING
  • INTERNET & WEB FUNDAMENTALS
  • MANAGEMENT FOUNDATIONS
  • Common Curriculum Courses

Semester 2

  • BASICS OF GRAPHIC DESIGNING (VAC-II)
  • CAT-FOUNDATION COURSE IN HIGHER LINGUISTIC & NUMERICAL COMPETENCIES (L1)
  • CONSTITUTIONAL VALUES AND FUNDAMENTAL DUTIES (VAC-II)
  • DIGITAL LITERACY AND CITIZENSHIP (VAC-II)
  • EMOTIONAL INTELLIGENCE (VAC-II)
  • GMAT-FOUNDATION COURSE IN HIGHER LINGUISTIC & NUMERICAL COMPETENCIES (L1)
  • GRE-FOUNDATION COURSE IN HIGHER LINGUISTIC & NUMERICAL COMPETENCIES (L1)
  • HEALTH AND LIFESTYLE MANAGEMENT (VAC-II)
  • MODERN IT TOOLS (VAC-II)
  • MODERN OFFICE MANAGEMENT (VAC-II)
  • RELEVANCE OF BHAGVAD GITA IN MODERN ERA (VAC-II)
  • STRESS MANAGEMENT AND MINDFULNESS (VAC-II)
  • THE ART AND ARCHITECTURE OF INDIA (VAC-II)
  • UNIVERSAL HUMAN VALUES (VAC-II)
  • YOGA AND ART OF LIVING (VAC-II)
  • GOAL SETTING & TIME MANAGEMENT-II (VAC-III)
  • Term Paper
  • ECOSYSTEM & NATURAL CAPITAL
  • WRITTEN EXPRESSION -2 (SPANISH)
  • BASICS OF SCULPTURE IN DIFFERENT MATERIALS
  • VEDIC LITERATURE AND INDIAN PHILOSOPHY
  • WRITTEN EXPRESSION -2 (RUSSIAN)
  • SOLAR PV INSTALLATION
  • WASTE PLASTIC RECYCLING
  • POLITICAL THEORY
  • INDUSTRIAL MANAGEMENT & SAFETY PROCESS
  • INTRODUCTION OF RAGAS AND CONTRIBUTION OF MUSICOLOGIST
  • OBJECT DRAWING AND NATURE STUDY
  • CELL BIOLOGY & GENETICS
  • ORDINARY DIFFERENTIAL EQUATIONS
  • ORDINARY DIFFERENTIAL EQUATIONS LAB
  • KOREAN CULTURAL PERSPECTIVES
  • PRINT MEDIA REPORTING AND EDITING
  • ANTHROPOMETRY AND FURNITURE DESIGN
  • DATA STRUCTURE
  • DATA STRUCTURE LAB
  • ESSENTIALS OF HEALTHCARE SYSTEM
  • HISTORY OF EARLY INDIA -II
  • WRITTEN EXPRESSION-2 (GERMAN)
  • WRITTEN EXPRESSION-2 (FRENCH)
  • FINGERPRINT SCIENCE LAB
  • FUNDAMENTAL OF FINGERPRINT SCIENCE
  • FASHION THEORY
  • FASHION DESIGN RESEARCH
  • ENGLISH POETRY FROM WORDSWORTH TO TENNYSON
  • PETROLOGY PLUS FIELD
  • FAMILY MEAL MANAGEMENT
  • FUNDAMENTALS OF DATABASE MANAGEMENT SYSTEM
  • FUNDAMENTALS OF DATABASE MANAGEMENT SYSTEM LAB
  • ETHICS, POLICIES & IT ACT
  • DATA STRUCTURE
  • DATA STRUCTURE LAB
  • BASIC CHINESE LANGUAGE COMMUNICATION -II
  • PHYSICAL CHEMISTRY LAB-I
  • PHYSICAL CHEMISTRY -I
  • LAW OF CONTRACT -II
  • FUNDAMENTALS OF CELL BIOLOGY AND MICROBIOLOGY
  • ADVANCED ARTIFICIAL INTELLIGENCE
  • ADVANCED ARTIFICIAL INTELLIGENCE LAB
  • DEMONSTRATIVE ASPECTS IN THERMODYNAMICS
  • THERMODYNAMICS'
  • LETTERING AND TYPOGRAPHY
  • POST- PRODUCTION
  • SOCIAL PSYCHOLOGY
  • INTRODUCTION TO HOSPITALITY & TOURISM -II
  • EXPLORING BUSINESS OPPORTUNITY
  • STATISTICAL METHODS IN ECONOMICS
  • FINANCIAL ACCOUNTING -II
  • COST AND MANAGEMENT ACCOUNTING
  • MARKETING IN DIGITAL AGE
  • STATISTICAL TECHNIQUES IN RESEARCH
  • Common Curriculum Courses