BBA (Digital Marketing)

Program Code 191732

Campus Kolkata

Institute Amity School of Business, Kolkata

University Amity University, Kolkata

Eligibility For Non Sponsored category: Class XII ...

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.225
Apply Now

Course Structure

1st Year

    Semester 1

  • Environmental Studies
  • Business Statistics
  • Introduction to digital marketing.
  • IT Applications in Business
  • Management Foundation
  • Digital Business
  • Data Analysis using Spreadsheet Application
  • Communication Skills - I
  • Common Curriculum Courses

Semester 2

  • Indian Knowledge of Humanities & Social Sciences
  • Stress and Coping Strategies
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Accounting Fundamentals
  • Advance Digital Marketing - I
  • Fundamentals of Human Resource Management
  • Green Computing
  • E - Business Management
  • Communication Skills – Level II
  • Common Curriculum Courses
X

Register for Career Planning Session