BBA (Business Development) (Honours/Honours with Research)

Program Code 101835

Campus Noida

Institute Amity School of Business

University Amity University Uttar Pradesh

Eligibility For Non Sponsored : Class XII (agg. ...

Duration 4 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.19
  • 1st Year Sponsored Semester Fee 3.285
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Course Structure

1st Year

Semester 1

  • Accounting Fundamentals
  • Economics for Managers
  • Introduction to Management Principles
  • Major - I – Requirement
  • Common Curriculum Courses - I
  • Communication Skills - I

Semester 2

  • Basics of Financial Management
  • Fundamentals of Business Statistics
  • Fundamentals of Marketing
  • Major - I – Requirement
  • Unrestricted Electives - I
  • Communication Skills - II
  • Foreign Business Language Elective - II

2nd Year

Semester 3

  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • RESEARCH METHODS FOR MANAGERS
  • Major - I – Requirement
  • Unrestricted Electives - II
  • Behavioural Science - III
  • Common Curriculum Courses - III

Semester 4

  • Business Strategy
  • Unrestricted Electives - III
  • Behavioural Science - IV
  • Common Curriculum Courses - IV

3rd Year

Semester 5

  • FUNDAMENTALS OF WAREHOUSING AND DISTRIBUTION MANAGEMENT
  • Information Systems in Digital Age
  • Marketing in Digital Age
  • Major I - Electives
  • Unrestricted Electives - IV
  • Common Curriculum Courses - V
  • Supervised Independent Learning/ Non-Teaching Credit Courses - I
  • Career Aspirations based Courses - I

Semester 6

  • Brand Management
  • Innovation and Emerging Business Models
  • Introduction to Business Intelligence
  • Marketing and Sustainability
  • SALES AND OPERATIONS PLANNING
  • Major I - Electives
  • Unrestricted Electives - V
  • Career Aspirations based Courses - II

4th Year

Semester 7

  • Business to Business Marketing
  • Data Visualisation for New Age Managers
  • PRICING AND REVENUE OPTIMIZATION
  • Web & Social Media Analytics
  • Major I - Electives
  • Unrestricted Electives - VI
  • Supervised Independent Learning/ Non-Teaching Credit Courses - II
  • Career Aspirations based Courses - III

Semester 8

  • Business Development and Growth Strategies
  • Business Innovation through New Technologies
  • Fundamentals of Marketing Analytics
  • Machine Learning Applications Across Industry
  • Supervised Independent Learning/ Non-Teaching Credit Courses - III