BBA (Digital Marketing) (Honours/Honours with Research)

Program Code 101841

Campus Noida

Institute Amity International Business School

University Amity University Uttar Pradesh

Eligibility For Non Sponsored : Class XII (agg. ...

Duration 4 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.19
  • 1st Year Sponsored Semester Fee 3.285
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Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year
  • 4th Year

Semester – 1

    Major – Requirement
  • Accounting Fundamentals
  • Economics for Managers
  • Introduction to Management Principles
    Common Curriculum Courses
  • Communication Skills - I
  • Introduction to Environmental Studies

Semester – 2

    Major – Requirement
  • Foundation of Analytics
  • Fundamentals of Business Statistics
  • Fundamentals of Marketing
    Common Curriculum Courses
  • Communication Skills - II
  • Foreign Business Language - I (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Unrestricted Electives
  • Unrestricted Electives - I

Semester – 3

    Major – Requirement
  • Essentials of Production and Operations Management
  • Introduction to SEO
  • Marketing in Digital Age
    Common Curriculum Courses
  • Individual Excellence & Social Dynamics
  • Foreign Business Language - II (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Human Values and Community Outreach
    Unrestricted Electives
  • Unrestricted Electives - II

Semester – 4

    Major – Requirement
  • Business Strategy
    Common Curriculum Courses
  • Creativity for Team Excellence
  • Foreign Business Language - III (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • General Aptitude Reasoning Ability
  • Professional Ethics and Social Responsibility
    Unrestricted Electives
  • Unrestricted Electives - III
  • Unrestricted Electives - IV

Semester – 5

    Major - Electives (Any One)
  • Brand Management
  • Cloud Computing in Business
  • Content Marketing
  • Cyber Psychology
  • Financial Planning
  • Information Systems in Digital Age
  • International Financial Management
  • Managerial Competencies and Career Development
  • Marketing of Luxury Products
  • Business Sustainability and Green Operations Management
    Common Curriculum Courses
  • Foreign Business Language - IV (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Basics of Artificial Intelligence / AI Tools and Applications
    Non-Teaching Credit Courses
  • Summer Internship
    Unrestricted Electives
  • Unrestricted Electives - V
  • Unrestricted Electives - VI
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - I

Semester – 6

    Apprenticeship
  • Apprenticeship
    Major - Electives (Any Four)
  • Cyber Psychology
  • Fundamentals of Entrepreneurial Marketing
  • Internet of Things for Business
  • Introduction to Business Intelligence
  • Marketing and Sustainability
  • Sales and Operations Planning
    Unrestricted Electives
  • Unrestricted Electives - VII
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - II

Semester – 7

    Major - Electives (Any Three)
  • Analytical Decision Making
  • Business Development and Growth Strategies
  • Marketing and Sustainability
  • People Analytics
    Non-Teaching Credit Courses
  • Summer Project
    Unrestricted Electives
  • Unrestricted Electives - VIII
  • Unrestricted Electives - IX
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - III

Semester – 8

    Major - Electives (Upto Three)
  • Integrated Marketing Communications
  • Research Methodology and Report Preparation
  • Introduction to Business Intelligence
  • Marketing and Sustainability
    Non-Teaching Credit Courses
  • Major Project / Dissertation