BBA (Digital Marketing)

Program Code 321732

Campus Ranchi

Institute Amity School of Business, Ranchi

University Amity University Jharkhand

Eligibility For Non Sponsored category: Class XII ...

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.770
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Course Structure

1st Year

    Semester 1

  • Office Management with MS Word and MS Excel
  • Introduction to Business Economics
  • Accounting Fundamentals
  • Business Statistics
  • Introduction to Management Principles
  • Principles of Marketing- I
  • Introduction to French Culture & Language
  • Introduction to German Culture & Language
  • Soft Skill Enhancement - I
  • Common Curriculum Courses

Semester 2

  • Retail Management and Banking
  • Environmental Studies
  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • Management Information Systems
  • Principles of Marketing- II
  • Business Law
  • French Grammar – I
  • German Grammar – I
  • Soft Skill Enhancement - II
  • Common Curriculum Courses

2nd Year

Semester 3

  • Common Curriculum Courses

Semester 4

  • Common Curriculum Courses

3rd Year

Semester 5

  • Common Curriculum Courses

Semester 6

  • Common Curriculum Courses