Amity Business School is pleased to announce that a Webinar on “The Growing Relevance of Digital Marketing- For Small and Larger Businesses” was held on 22nd September, 2021. The guest speaker was Mr.Anubhav Sahni, Founder and CEO, FabVenues (FabVenus.in) & Head of Marketing and Operations- Keepers Holding Inc., (Pennsylvania, USA). He has more than 20 years of corporate experience.
According to Mr. Anubhav Sahni, three of the top ten companies in the world are purely digital, two are digital enablers, and they are the youngest of the lot. Using Internet users' data, mobile cellular subscriptions, broadband subscriptions, and smartphone users' data He demonstrated the exponential growth of the digital medium. Furthermore, data showed a comparative analysis at the country level, with a particular focus on India. Digital ad spending also demonstrated a shift in the advertising landscape toward the digital medium. He stated that the digital marketing is popular among businesses because of its low cost entry, flexibility, ease of reach, measurable results, and lack of boundaries.
Finally, he encouraged Amity MBA students to apply for internship opportunities at Circle of Marketers, FabVenues.in, and Holiday Keepers.
Prof. Siddhartha Shankar,Assistant Registrar of Amity University Patna was a panel member of the webinar. BBA and MBA students, as well as the AUP faculty members, attended the webinar. The session helped students understand the growing importance of digital marketing in business.