SUSTAINABLE DEVELOPMENT GOALS Lessons and challenges in the vuca world
Amity School of Economics

18TH & 19TH MARCH 2021 Amity University Noida Utter Pradesh 9.00 am to 5.30 pm.
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About Amity University

Established over 2 decades ago, Amity today, is home to over 175,000 brilliant students across Pre-nursery to Ph.D. levels pursuing more than 400 Programmes in 60 diverse disciplines. Today the Group comprises of 10 Universities, 28 schools and 16 international campuses across London, Dubai, Singapore, New York, San Francisco, Abu Dhabi, Mauritius, Sharjah, South Africa, Amsterdam, Tashkent, and Nairobi, besides India. Amity University, the flagship institution of Amity Education Group, has been ranked among the top 3% universities globally by QS and THE (the world’s leading university ranking organizations). Amity has also awarded over 2000 Fellowships to brilliant researchers who have the capability to carry out path-breaking research in thrust areas. Amity’s overall focus on employability and industry centric experiential learning for students has led to over 36,000 campus placements in the last years.Today the Amity alumni community is over 120,000 strong who are pursuing careers in top organizations or have been selected for further studies by leading global universities.

About Amity School of Economics

Amity School of Economics was established as a paragon institute in Economics, under the aegis of Amity University in 2009, and it branched out with its Bachelor’s programme with an extensive course structure divided over 6 semesters. Since then the department has witnessed significant growth with establishment of M.A Economics in 2010, B.A.(Hons.) PPE in 2011, B.A.(Hons) Economics+B.ed in 2018, B.A(Hons.) Business Economics in 2019 and M.A Business Economics in 2019. It also offers Ph.D. in Economics (Full time and Part time). Today ASE offers both undergraduate and postgraduate programmes combining all of the core analytical and quantitative techniques required by modern economic graduates. The programme is devised to create & cradle a new class of budding academicians & professionals, whose strong foundation is laid not only through the study of pure economics, but with the flair of other disciplines such as Management, Foreign languages, Environment and Politics. ASE aims to provide a stimulating environment for learning as the courses are regularly updated with respect to market demand, as well as the sharpening the communication on skills of students through regular discussions and presentations on contemporary issues and debates.

About the Conference

The idea of development has evolved itself and the world today has joined hands to set its goals and targets and achieve the same. Accordingly, Sustainable Development Goals (SDG) have been set wherein all the aspects of human development are taken care of. The SDGs are specifically aimed to eliminate poverty and hunger, ensure good health and well-being, provide quality education to all, ensure gender equality, provide clean water and sanitation. Sustainable development will need to be inclusive and take special care of the needs of the poorest and most vulnerable. Strategies need to be ambitious, action-oriented and collaborative, and adaptive to different levels of development as future has arrived early and caught all of us unguarded and unprepared. As we look ahead, the future seems inexplicably uncertain and has humbled even those holding the most powerful positions, compelling us to reassess, rethink and realign our lives to the new world order as the world’s vision and commitment regarding sustainable development have been changing throughout the time. In line with our previous conferences, Amity School of Economics presents its 4th conference titled “Sustainable development Goals: Lessons and Challenges in VUCA World.”


The conference focuses on addressing issues related to various SDGs and their scope in making an efficient use of existing resources. The important objectives of the conference are:

  • To generate wide spread awareness about the importance and relevance of SDGs towards achieving socio-economic growth and development
  • To encourage and motivate young budding researchers to understand the intricacies of SDGs and its Challenges in VUCA world.
  • To provide an interdisciplinary forum on global sustainable development for practitioners and academicians.
  • To propose multidisciplinary policies for economic, sociopolitical, cultural, and institutional changes.

Conference Themes

Papers maybe sent on the followingsub-themes thatform the 17goals that havebeen adoptedto transform the world:

Track 1: Sustainable Development and New Business Models in Marketing

Marketing Analytics, Business Intelligence & Automation
Social & Digital Media Marketing
Green Marketing & Consumerism
Tourism & Sports Marketing
E-Commerce Marketing & Digital Platforms
Rural Consumers & Marketing Strategies

Track 2: Sustainable Development and New Dimensions in HRM & OB

Employee Retention In Dynamic Environment
Sustainable Green HRM practices
Sustainable Talent management and acquisition
Organizational Culture & Employee Engagement
Diversity & Inclusion (Gender diversity, Transgender, LGBT etc.)
Work-life Balance and Stress Management
Artificial Intelligence in HR

Track 3: Sustainable Development andSocial Innovation in Finance&Accounting

Sustainable Micro–Finance & Rural Development Sustainable/Green Investing Innovative Economic Strategies for Financial Inclusion
Sustainable Financial Performance & Accounting Practices
Financial Innovation, Engineering & Analytics
Global Taxation Practices
Crypto Currency & Block Chain
Digital Banking Practices, Paytm & E-wallet

Track 4: Sustainable Development andSocial Innovation inBusiness Ethos

Corporate Governance & CSR
Human values in current scenario
Management ethics in 2021
Social responsibility in International Business
Sustainability practices in today’s environment

Track 5: Sustainable Development andSocio Economic aspects

Agricultural sustainability
Emissions goals by 2030
Human capital development
Urban Development
Effective Industrial Policy to Achieve the SDGs

Guidelines for Paper Submission

Abstract Submission Process

You are invited to send your abstract to the “Virtual 4th National Conference on Sustainable Development Goals: Lessons and Challenges in the VUCA World”, you have to send your abstract on or before the abstract submission deadline of 10th February 2021. After review and approval, we will send you the abstract acceptance notification. Upon payment of the registration fee, your presentation will be confirmed and a unique registration ID will be issued.

How to Submit
  • Please submit the abstract to the respective conference convener on this email
  • The acceptable word range for the abstract is 300-500 words, including 3 to 5 keywords at the bottom.
  • Please send in a brief biography including your credentials and mailing IDs together with the Abstract.
  • Submit, if possible, well before the submission deadline in order to avoid last minute potential hassles.
Full Paper Guidelines

If your abstract is accepted and you have paid the registration fee for the 'Virtual 4th National Conference on Sustainable Development Goals: Lessons and Challenges in the VUCA World', you are encouraged to submit your full papers before 20th February 2021. We accept the submission of high quality papers describing original and unpublished results of conceptual, constructive, experimental and theoretical work or research in progress in all of the areas mentioned in the focus area. For the purpose of publication the similarity index will be as per the respective publishers' guidelines. The format of the paper should be in APA.

Advisory Board

Dr.R.P. Singh, Secretary General, Quality Council of India
Mr. Deepak Juneja, Director, Society of Indian Defence Manufacturers
Dr.Ram Upendra Das, Head&Professor, Centre forRegional Trade,
Centre forResearch on International Trade (CRIT), Department of Commerce
Prof.(Dr.) Prem S. Vashishtha, Former Director,Agricultural Economics
Research Centre, DU, former Director, National Council of Applied Economics Research
Dr.Bidyadhar Majhi Director (Economics), Competition Commission of India, Ministry of Corporate Affairs, Govt. Of India
Dr. V. C. Mathur, Adjunct Faculty, IARI Former Emeritus Scientist and Former Professor & Head Division of Agricultural Economics, ICAR Indian Agricultural Research Institute
Prof. Ashok Mittal, Aligarh Muslim University,Aligarh University
Prof.(Dr.) Shahid Ahmed, Professor& Head, Jamia Milia Islamia
Prof.(Dr.) Archana Sharma, Head, Guwahati University
Prof.(Dr.) Shalini Singh Sharma, Faculty of Economics, Christ

Technical Committee

Prof.(Dr.)Kalpana Singh,Amity School of Economics
Prof.(Dr.)Kavita Indapurkar, Amity School of Economics
Prof.(Dr.) Mahua Bhattacharjee, Amity School of Economics
Dr. Manisha Raj ,Amity School of Economics
Dr. Faraz Ahmad, Amity School of Economics
Ms. Namita Kapoor,Amity School of Economics
Ms. Pooja Mehra, Amity School of Economics
Ms. Shivani Jaswal,Amity School of Economics

Organising Committee

Patron in Chief,(Dr.)AshokK. Chauhan, Founder President,Amity University
Patron,(Dr.)Atul Chauhan, Chancellor,Amity University
Co-Patron, Prof.(Dr.)Balvinder Shukla, Vice Chancellor, Amity University, Noida, Uttar Pradesh
Organising Chair, Prof.(Dr.)Kavita Indapurkar, Jt.Administrator, Amity School of Economics
Conference Convener,(Dr.) Neeru Sidana,Amity School of Economics
Prof.(Dr.) Mahua Bhattacharjee, Amity School of Economics
Dr. Manisha Raj, Amity School of Economics
Ms. Pooja Mehra, Amity School of Economics
Ms. Namita Kapoor, Amity School of Economics
Ms. Shivani Jaswal, Amity School of Economics
Ms. Nirmal Bhatt, Amity School of Economics
Ms. Sharda Jha, Amity School of Economics


Important Dates


Industrial Professionals




Students / Research Scholars


There will be no registration fees for delegates/listeners. Registration fees includes applicable taxes