Higher education institution stands on the pillars of research and Amity University, with its highest number of patents, is leading the way in Research and Innovation. Research has been the tireless engagement and commitment of the faculty to enhance the research culture of the country and the academician and educationalists. Conversely, research in Social science need to bridge wide gaps in the knowledge realm of media and communication. The changing trends, needs and technological innovations are to be further explored, learned and utilized by the academicians and researchers to enhance the research culture

The seven days FDP focuses to widen the research perspectives of the participants especially in line with trans-disciplinary approaches in communication research, and to have hands on experience in using digital tools for the research and explore the theoretical approaches in the contexts o trans disciplinary research.

The pandemic has forced as to relying social & economic structures. With this, governments have increasingly been realign on scientific research to inform decision making. Conversely much work is still needed to close the impact gap for social sciences.    Reconstructing Research in Media and Communication: Post-Covid Scenario will therefore provide the much needed perspective during this online, seven-day Faculty Development Program being organized by ASCO, Noida from the 27th January to 2nd February 2022. 

The Faculty Development Program will cover new trends in emerging areas of social science research relating to its adoption within the contexts of social media. With the presence of the best reputed academicians & thought leader, globally the FDP will realign the perspective of research of the participants. The program will start by introducing innovations in social science research & data mining and social media analytics in new media sources, and the technologies that have been developed for the same. 

It will provide a bird’s eye view of the landscape of approaches for web and social media, as well as delve deeper into particular areas of emerging importance. This, in line with the focus of the program, will also cover the publication ethics and how to identify predatory journals. Additionally, to equip participants with the knowledge to address upcoming challenges in social science research and broadly digital media, the FDP will consider several contemporary scenarios such as use of appropriate research tools, fairness and ethical practices in research which affect the adoption of innovative technologies within various end-user-facing contexts, etc.  

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Objectives of the FDP:

1. To understand the paradigm shift in media & communication research
2. To outline new research tools and methods which have emerged in post-covid era.
3. To Sketch research process with necessary knowledge and skills to undertake research work in sub-disciplines.
4. To enable researchers, irrespective of their specializations, in developing appropriate methodology for their research in media studies.
5. To appraise the researchers regarding the innovations and applications in mass media research.
6. Equipping the participants with the knowledge regarding digital disruption in digital media.

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Expected Outcome:
The intensive Faculty Development Programme will enable the faculty members-

1. To interpret knowledge about the challenges in digital disruption and data scenarios within the communication and social media research.
2. To design a suitable environment for higher education with outcome based learning and assessment inculcating research mindsets in communication and media studies.
3. To develop skills and research aptitude required to engage in teaching media research
4. To acquire and enhance the skills to use appropriate digital tools in media research media studies.
5. To critically examine the importance of role of media in addressing socio-economic and political scenarios.
6. To create assessment and data collection tools with the help of digital media.
7. To expand the research aptitude in the new educational context.(NEP)

Target Audience:

• Early career researchers, Ph.D. Scholars and academicians

Eligibility

• Faculty Members, PhD Scholars of social science, Media and Management and other Professionals are eligible to attend.
• Limited entry up-to 75 members will be permissible. The participants will be given a certificate on successful completion of the program.
• Digital Certificates: Participants will get participation certificate