Businesses have spent much of the past 15 months scrambling to adapt to extraordinary circumstances. While the fight against the COVID-19 pandemic is not yet won, with a vaccine in sight, there is at least a faint light at the end of the tunnel—along with the hope that another train isn’t heading our way. 2021-22 will be the year of transition. Barring any unexpected catastrophes, individuals, businesses, and society can start to look forward to shaping their futures rather than just grinding through the present. The next normal is going to be different. It will not mean going back to the conditions that prevailed in 2019. Indeed, just as the terms “pre-war” and “post-war” are commonly used to describe the 20th century, generations to come will likely discuss the pre-COVID-19 and post-COVID-19 eras. In this GLOBUSS-21 International Research Conference, we will identify some of the trends that will shape the next normal. How they will affect the direction of the global economy, how business will adjust, and how society could be changed forever as a result of the COVID-19 crisis. It is expected to have an enriching exchange of views from the experts towards Managing Business Strategies in the times of Crisis in all functional areas of management for Business Excellence.

Established over 2 decades ago, Amity today, is home to over 175,000 brilliant students across Pre-nursery to Ph.D. levels pursuing more than 400 Programmes in 60 diverse disciplines. Today the Group comprises of 10 Universities; 28 schools and 16 international campuses across London, Dubai, Singapore, New York, San Francisco, Abu Dhabi, Mauritius, Sharjah, South Africa, Amsterdam, Tashkent, and Nairobi, besides India. Amity University, the flagship institution of Amity Education Group, has been ranked among the top 3% universities globally by QS and THE (the world’s leading university ranking organisations). Amity has also set a new standard of academic excellence in India by becoming Asia’s only university to be awarded US Regional Accreditation by WASC Senior College and University Commission, USA – considered the Gold Standard of Accreditations globally. Amity’s global recognitions are a reflection of its diverse initiatives and its commitment to innovation and research. The Amity

faculty, comprising award-winning scientists and top researchers have in the last four years filed over 1,300 patents - the highest number of patents filed by any individual Indian University or institute. The faculty has also developed over 3,300 case studies in the last few years, bought across 110 countries by over 2,600 elite institutions like Harvard, Yale, Columbia, AT Kearney, and KPMG. Amity has also awarded over 2000 Fellowships to brilliant researchers who have the capability to carry out path-breaking research in thrust areas.

To further enhance the holistic development of students, Amity lays great emphasis on industry interactions. In fact, Amity has facilitated students’ interaction with over 50 global gurus and Nobel laureates besides 1,500 corporate leaders.
Amity’s overall focus on employability and industry centric experiential learning for students has led to over 36,000 campus placements in the last years. Today the Amity alumni community is over 120,000 strong who are pursuing careers in top organizations or have been selected for further studies by leading global universities

Amity School of Business is an institute where “passion is the differentiator” and we are passionate about grooming leaders who are not only thorough professionals but also good human beings with values and sanskars. Amity School of Business attempt to mold young minds with a bright vision of the future, driven by mission to make a difference in their future endeavors as values of commitment, integrity and perseverance are imbibed in them. The emerging competitive landscape of business has rendered the need for a new cadre of professionals with a global outlook. Amity believes in creating an environment where 'Modernity blends with tradition' and the culture at Amity School of Business is marked with high traditional values and is orated by the global perspectives. Facts like that we are the first wireless campus in India, to being the only partners in India with the University of Cambridge to offer their management modules, by offering a compulsory foreign language, the Amity Global Leaders Program (AGLP) and the option of a semester abroad gives our students a cutting edge over others and a truly world class platform to grow at the same time.

At Amity School of Business we have a pool of dedicated faculty members and experts from the industry who create a friendly environment for learning. It is our conviction that “Excellence is not a skill, it is an attitude” and thereby while imparting this attitude, we blend theory and practice in an
optimal mix for overall enrichment of the students. Amity University has attained the rank of the best private business school in India because of all the corporate friends and mentors who give their time and wisdom to help groom our talented and exciting future managers.