About Us

Amity University Uttar Pradesh is organizing its 2nd International Conference on Entrepreneurship and Sustainable Business Development (ICESBD - 2024) from 6th to 7th February 2024, at Noida campus in hybrid mode. A case study competition is being organized around the conference theme with the goal of assisting students and practitioners gain a broader perspective on the application of management concepts in making business decisions.

In an era where businesses are not only drivers of economic progress but also agents of change, this case study competition seeks to uncover the synergy between entrepreneurship and sustainable business development. This will serve as a melting pot of ideas, insights, and inspiration, bringing together students from around the world.

At the core of this competition lies the understanding that entrepreneurial spirit can be a driving force for positive change, especially when coupled with a deep commitment to sustainability. The competition will delve into the ways in which innovative entrepreneurs and forward thinking businesses are shaping a world where profitability and responsible practices coexist harmoniously. Together, we will navigate the evolving landscape of business, exploring strategies for sustainable growth, responsible entrepreneurship, and effective business development

This case study competition is not just about ideas; it's about translating those ideas into actions that have a lasting impact.


CALL FOR CASES

Unpublished abstracts and cases based on original primary and secondary research are invited.

WHO CAN PARTICIPATE?

  • Student entrepreneurs engaged in start-ups.
  • Student entrepreneurs running social ventures, family business, non-government organizations across functional areas/ domains.
  • Amity Alumni who have their own start-up or ventures.
  • Students in partnership with entrepreneurs across functional areas/domains.
  • UG or PG Student from any domain/institute/university.

TEAM SIZE

Participants can choose to participate individually or in a team of two or three.

Important dates

  • Last Date to Submit Abstract: 7th January 2024
  • Last date of notification of Acceptance:25th January 2024
  • Full case study submission: 1st February, 2024
  • Last Date of Registration: 6-7 February 2024

Case Domains

  • HR’s Role in building a greener entrepreneurial ecosystem
  • Developing a sustainable workforce
  • Diversity, equity and inclusion in sustainable entrepreneurship
  • Developing sustainability-focused leadership
  • Fostering innovation and entrepreneurship
  • Corporate social responsibility and sustainability reporting
  • Green skills and training for the workforce
  • Dark side of sustainable entrepreneurship
  • Greenwashing and ethical marketing practices
  • Sustainable marketing strategies
  • Sustainable business metrics and performance indicators
  • Sustainable development goals and national sustainability strategies
  • Scaling Social impact in Social Enterprises
  • Community Development and Sustainable Non-Profit Strategies
  • Innovative Sustainable Technologies
  • Social and environmental impact of sustainable entrepreneurship
  • Creating a sustainable business ecosystem
  • Sustainable Business Models
  • Sustainable entrepreneurship as a driver of innovation
  • Impact Investing and Socially Responsible Business
  • Green Finance
  • Blockchain technology for a greener tomorrow
  • Zero waste and circular economy strategy
  • Sharing economy business models
  • Regenerative business models
  • Sustainable procurement and sourcing
  • AI chatbots, a boon for entrepreneurs
  • Sustainable packaging and waste reduction
  • Clean technologies and green chemistry

FORMAT FOR THE CASE STUDY SUBMISSION

The format of the Case Study for submission should include

FIRST PAGE

  • Title of the Case
  • Authors Name
  • Designation and Affiliation
  • Name of Venture
  • Sector of Venture or Functional domain
  • Specialization Area
  • Location of the Venture
  • Age of the Venture

SECOND PAGE

  • Abstract
  • Abstract for 500 words with 4-5 keywords, with a page break followed by complete case.

THIRD PAGE

  • The complete case should have the following heads. However, these headers are only Suggestive.
  • Clear purpose of the case
  • Sector and/or Functional Area in which the case is written.
  • Storyline of the Company/Start-up/ Business etc.
  • Major Milestones, Challenges, Cheer Points, Landmark or
  • Findings (if any)
  • Business model (used/derived/made, if any) or research methodology used (if any),
  • Future of scaling business and implications
  • Learnings and reflections from the entrepreneurial experience

SUBMISSION FORMAT

  • The Complete text should be in between 4000-6000 words inclusive of tables and annexures
  • A-4 size paper setting on Microsoft word,
  • Font size 12,
  • Times New Roman,
  • 5-line spacing submitted in MS-word.

Short listed cases will get an opportunity to present their cases in front of a panel of judges, which will include senior executives from leading corporations and academicians.

Please submit your case study abstract by email to “ICESBD2024CASESTUDY@gmail.com” with the subject line “Case Study Competition - ICESBD 2024”

Publication Benefit:

All selected case studies will be published in the edited book with an ISBN number, subject to copyright form duly signed and submit after the acceptance of the case study.

Registration Fees

Each participant / team must Register as per the following categories:

Category of Participants

Registration Fee*

International Fee*

Alumni

Rs 1000

15 USD

Students

Rs 500

10 USD


Programme Coordinators

Prof. (Dr.) Deepa Kapoor, Amity School of Business, AUUP

Prof. (Dr.) Anupam Narula, Amity School of Business, AUUP

Dr Swati Mittal (Assistant Professor), Amity School of Business, AUUP

Dr Jyoti Chauhan (Assistant Professor), Amity School of Business, AUUP