• aicism@amity.edu
  • +91-120-4392118/56

Globally, business has become differentiated and dynamic. New industries and market segments emerge overnight, whilst older industries and segments suddenly disappear. Small firms aided by technology and opportunities appear as dominant firms, while established ones may quietly fade away from the scene. These conditions require a deep, intense, and flawless study of the environment; both external and internal. This is facilitated by the combination of Competitive Intelligence and Strategic Management powered by the business analytical skills
The programs are designed to impart the required knowledge and skills to become effective managers at the entry or middle levels in any industry, across both manufacturing and services sectors. Competitive Intelligence and the power of Business Analytics teaches you how to address challenges created by organizational and ecosystem change and to draw up sustainable strategies that align the business objectives of a company with concerns in its business ecosystem. With CI and BA, you are ahead. You become a leader.

LEARNING OBJECTIVES