MBA - Public Relations & Event Management
 
     
 

The MBA - Public Relations & Event Management is a two years full-time program from Amity University
 
Semester I
A. Core Courses General
Organizational Behavior
Economic for Managers
Marketing Management
Information Technology for Managers
Quantitative Techniques in Management
 
B. Three Core Courses of Sectoral/ Functional Area
Or
Two NTCC* on Sectoral/Functional Area
 
C. Term Paper - I Seminar
or
Combination of B & C
 
D. Value Addition Courses (VAC):
Business Communication
Behavioural Science - I
 
E. Foreign Business Language-I (optional for Foreign campuses)
   
 
Semester II
A. Core Courses General
Human Resource Management
Accounting & Finance for Managers
Research Methodology
Productions & Operations Mgmt.
Legal Aspects of Business
 
B. Three Core Courses of Sectoral/ Functional Area
Or
Two NTCC* on Sectoral/Functional Area
 
C. Minor Project - I Company Report
Or
Combination of B & C
 
D. Value Addition Courses (VAC):
Business Communication
Behavioural Science - II
 
E. Foreign Business Language-2 (optional for Foreign campuses)
   
 
 
 
 
Semester III
A. Core Course:
Business Environment & Strategic Management
 
B. Electives from Sectoral/Functional Area
(Choose any five from list of available options below)
Elective-I
Elective-II
Elective-III
Elective-IV
Elective-V
 
C. Summer Internship Evaluation + Minor Project-2
Or
Two General Electives – VI & VII
 
D. Value Addition Courses (VAC):
Business Communication
Behavioural Science - III
 
E. Foreign Business Language-3 (optional for Foreign campuses)
   
 
Semester IV
A. Core Course:
Management in Action – Social, Economic & Ethical Issues
 
B. Group - I Electives from Sectoral/ Functional Area
(Choose any five from list of available options below)
Elective-I
Elective-II
Elective-III
 
C. Dissertation
Or
Dissertation Plus
Group - 2 General Electives:-
(Electives* IV & V)
 
D. Value Addition Courses (VAC):
Business Communication
Behavioural Science - IV
 
E. Foreign Business Language-4 (optional for Foreign campuses)
   
 
 
 

ELECTIVES
 
III Semester
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-> 		Public Relations
Fundamentals of Photography
Event Management: Production, Coordination & Budgeting
Tools & Techniques in Public Relations
Visualization in Events & PR
 
IV Semester
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-> 		Corporate Communication
Client Servicing & Account Planning
Media Production & Set Design