MBA (Competitive Intelligence and Corporate Warfare)
| Introduction
The Amity Institute of Competitive Intelligence and the Amity College of Corporate Warfare have announced its second batch of Two Years’ full time MBA (Competitive Intelligence and Corporate Warfare) for the 2006-08 batch. With the right mix of the subjects in Management, Competitive Intelligence, and Corporate Warfare blended with business strategy, this unique course is being offered for the first time in India to bring about a change in the mind-set of our future corporate leaders. The second batch will commence its classes in July 2006 at the Amity University Campus, Sector 125, Noida. In its march towards becoming a global super power, India’s youth needs training in the right field and with the right kind of tools and techniques. With globalization, the opportunities for business have opened tremendously. The MBA course will enable the participants to imbibe new ways. It will develop a human being whose senses, virtues and abilities will ensure galloping success for the organisation in which the participant would work. |
| The importance of Competitive Intelligence and Corporate Warfare in today’s business environment
Strategic decisions about on organization’s future direction are dependent on many factors – the industry landscape, your organization’s core competencies in relation to that landscape, and the expanding global economy, to name a few. Organizations must be able to anticipate and react to changes that occur both inside and outside their industry. In particular, the impact of global trade means that today’s business environment is changing more rapidly than at any time in history. Organizations can ill-afford to make critical business decisions in a vacuum. That is why Competitive Intelligence and Corporate Warfare are more important than ever for a business to keep its competitive advantage. |
| The benefits of sound Competitive Intelligence and Corporate Warfare activities
How does an organisation benefit from Competitive Intelligence and Corporate Warfare? Aside from the obvious desired result of growing market share, Competitive Intelligence and Corporate Warfare can benefit your business by:
In addition, several studies among Fortune 500 companies have shown that those who place high value on competitor information generally outperform their rivals when it comes to pivotal performance measures like gross margin and sustained revenue growth. Competitive Intelligence and Corporate Warfare support both the organisation’s strategic development and operational decisions in marketing, research, planning, sales, and human resources. However, this does not mean that Competitive Intelligence is only important for Fortune 500 companies. Medium and small businesses are also competing for market share, and their decision-makers also need to know the competitive landscape in order to develop solid strategies. |
| Conclusion
The World is moving fast, we need to move faster. In the long run MBA (Competitive Intelligence and Corporate Warfare) will bring about a revolution in the corporate landscape. It will speed up India’s progress towards becoming a super power. |
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