BBA - Business Development

BBA - Business Development is a three years full-time degree program from Amity University.

 
Semester 1
 
Core Courses General
  • Principles of Marketing - I
  • International Relations - I
  • Accounting Fundamentals
  • Fundamentals of Competitive Intelligence
  • Computers for Managers
  • Fundamentals of Economics for Managers
  • Management Foundation
Value Addition Courses
  • Business Communication - I
  • Behavioural Science - I
  • Foreign Business Language - I (optional for Foreign campuses)
 
Semester 2
 
Core Courses General
  • Banking Environment
  • Business Mathematics - I
  • Cost and Management Accounting
  • Environmental Studies
  • Fundamentals of Human Resource Management
  • Business Law
  • Principles of Marketing - II
Value Addition Courses (VAC):
  • Business Communication - II
  • Behavioural Science - II
  • Foreign Business Language - II (optional for Foreign campuses)
 
 

 

  
 
 
Semester 3
 
Core Courses General
  • Global Sourcing for Business Development
  • Management Information Systems
  • Fundamentals of Financial Management
  • Understanding Organizational Behavior
  • Business Statistics
  • Research Methodology
Value Addition Courses
  • Business Communication - III
  • Behavioural Science - III
  • Foreign Business Language - III
 
Semester 4
 
Core Courses General
  • Competitive Intelligence From Analysis to Dissemination
  • E – Commerce
  • Sales and Distribution Management
  • Fundamentals of Production and Operations Management
  • Fundamentals of Project Management
  • Operations Research
Value Addition Courses
  • Business Communication - IV
  • Behavioural Science - IV
  • Foreign Business Language - IV
 
 

 

  
 

SUMMER INTERNSHIP (8 - 10 WEEKS)
 
Semester 5
 
Core Courses
  • Public Relations and Corporate Image
  • Business Policy and Strategic Management
Electives from Sectoral/Functional Area
  • Competitive Intelligence-applications in Business
  • Corporate Warfare for Business Development
  • Export Import Documentation and Logistics
Value Addition Courses
  • Business Communication - V
  • Behavioural Science - V
  • Foreign Business Language - 3
 
Semester 6
 
Core Courses
  • Fundamentals of Entrepreneurship
  • Ethics and Corporate Governance
Electives from Sectoral/Functional Area
  • Business Wargaming and Scenario Planning
  • Understanding Leadership and Motivation in Organization
  • Brand Management
Value Addition Courses
  • Business Communication - VI
  • Behavioural Science - VI
  • Foreign Business Language - 4
 
 
 

 

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