Marketing & Sales

Lecture Number DAY Topic Name with brief details
1. Day1 Ice Breaking
2. Group Dynamics
3. Team Building
4. Day2 Changing Business Landscape
5. Behavioural Skills for Self Development & Growth
6. Leadership Qualities- Discussion on World’s greatest leaders
7. Day3 Introduction to the fascinating world of marketing
8. Marketing Concepts
9. Current trends in Marketing , Introduction to Marketing Mix
10. Day4 Introduction to the concept of PLC
11. Discussion on PLC
12. Examples and Case study
13. Day5 Consumer's Buying Behaviour
14. Factors Affecting the process
15. Online buying behaviour and factors affecting it
16. Day6 Introduction to Pricing ,
17. Factor s affecting Pricing
18. Newer concepts in Pricing
19. Day7 Basic concepts of various communication elements
20. Focus on Advertsing and Sales Promotion
21. Case study based on Advertising
22. Day8 Introduction on Retailing
23. Formats of Retailing
24. Newer concepts in Retailing
25. Day9 Introduction to Digital Marketing
26. Social Media Marketing
27. AI and Blockchain in Marketing
28. Day10 Case Study
29.
30 Test (Quiz)