|
Lecture Number
|
DAY
|
Topic Name with brief details
|
|
|
1.
|
Day1
|
Ice Breaking
|
|
|
2.
|
Group Dynamics
|
|
|
|
3.
|
Team Building
|
|
|
|
4.
|
Day2
|
Changing Business Landscape
|
|
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5.
|
Behavioural Skills for Self Development & Growth
|
|
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6.
|
Leadership Qualities- Discussion on World’s greatest leaders
|
|
|
7.
|
Day3
|
Introduction to the fascinating world of marketing
|
|
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8.
|
Marketing Concepts
|
|
|
9.
|
Current trends in Marketing , Introduction to Marketing Mix
|
|
|
10.
|
Day4
|
Introduction to the concept of PLC
|
|
|
11.
|
Discussion on PLC
|
|
|
12.
|
Examples and Case study
|
|
|
13.
|
Day5
|
Consumer's Buying Behaviour
|
|
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14.
|
Factors Affecting the process
|
|
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15.
|
Online buying behaviour and factors affecting it
|
|
|
16.
|
Day6
|
Introduction to Pricing ,
|
|
|
17.
|
Factor s affecting Pricing
|
|
|
18.
|
Newer concepts in Pricing
|
|
|
19.
|
Day7
|
Basic concepts of various communication elements
|
|
|
20.
|
Focus on Advertsing and Sales Promotion
|
|
|
21.
|
Case study based on Advertising
|
|
|
22.
|
Day8
|
Introduction on Retailing
|
|
|
23.
|
Formats of Retailing
|
|
|
24.
|
Newer concepts in Retailing
|
|
|
|
25.
|
Day9
|
Introduction to Digital Marketing
|
|
|
|
26.
|
Social Media Marketing
|
|
|
27.
|
AI and Blockchain in Marketing
|
|
|
28.
|
Day10
|
Case Study
|
|
|
29.
|
|
|
30
|
Test (Quiz)
|
|
|
|
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