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BBA (3 Continent)

Program Code 17104


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Campus Mumbai

Institute Amity Business School, Mumbai

University Amity University Maharashtra

Eligibility 10+2 min 55%

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.98
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Course Structure

1st Year

Semester 1

  • MANAGEMENT FOUNDATIONS
    • Course Code : MGT2151 Type : Credit : 3
  • COMPUTER APPLICATIONS IN BUSINESS
    • Course Code : MGT2101 Type : Credit : 3
  • FINANCIAL ACCOUNTING
    • Course Code : MGT2102 Type : Credit : 3
  • MANAGERIAL ECONOMICS
    • Course Code : MGT2103 Type : Credit : 3
  • UG FL FRENCH-I
    • Course Code : LAN2151 Type : Credit : 3
  • UG FL GERMAN-I
    • Course Code : LAN2152 Type : Credit : 3
  • UG FL SPANISH-I
    • Course Code : LAN2153 Type : Credit : 3
  • EFFECTIVE LISTENING
    • Course Code : CSS2151 Type : Credit : 1
  • UNDERSTANDING SELF FOR EFFECTIVENESS
    • Course Code : BEH2151 Type : Credit : 1
  • ENVIRONMENTAL STUDIES
    • Course Code : ENV2152 Type : Credit : 2
  • PRINCIPLES OF MARKETING
    • Course Code : MGT2152 Type : Credit : 3
  • READINGS IN MANAGEMENT
    • Course Code : MGT2130 Type : Credit : 1
  • LEADERSHIP DEVELOPMENT LAB-I
    • Course Code : MGT2121 Type : Compulsory Credit : 1
  • INDUSTRIAL SAFETY
    • Course Code : ISRM101 Type : Elective Credit : 3
  • BASICS OF TOURISM MANAGEMENT
    • Course Code : TRM2151 Type : Elective Credit : 3
  • MICROECONOMICS-I
    • Course Code : ECO1101 Type : Elective Credit : 3
  • FASHION ORIENTATION
    • Course Code : FST2106 Type : Elective Credit : 3
  • E-COMMERCE
    • Course Code : COM2103 Type : Elective Credit : 3

Semester 2

  • Marketing Management
    • Course Code : MGT2251 Type : Credit : 3
  • Human Resource Management
    • Course Code : MGT2201 Type : Credit : 3
  • Business Statistics
    • Course Code : MGT2202 Type : Credit : 3
  • UG FL French - II
    • Course Code : LAN2251 Type : Credit : 3
  • UG FL German-II
    • Course Code : LAN2252 Type : Credit : 3
  • UG FL Spanish-II
    • Course Code : LAN2253 Type : Credit : 3
  • Presentation Skills
    • Course Code : CSS2251 Type : Credit : 1
  • Problem Solving and Creative Thinking
    • Course Code : BEH2251 Type : Credit : 1
  • Environmental Studies
    • Course Code : ENV2252 Type : Credit : 2
  • Readings in Management
    • Course Code : MGT2230 Type : Credit : 1
  • LEADERSHIP DEVELOPMENT LAB-II
    • Course Code : MGT2222 Type : Credit : 1
  • Business Law
    • Course Code : MGT2252 Type : Credit : 3
  • Safety Legislations & Management
    • Course Code : ISRM 102 Type : Elective Credit : 3
  • Macroeconomics
    • Course Code : ECO1201 Type : Elective Credit : 3
  • World Geography
    • Course Code : TRM2251 Type : Elective Credit : 3
  • Human Values And Professional Ethics
    • Course Code : MGT2206 Type : Elective Credit : 3
  • Term Paper
    • Course Code : MGC2231 Type : Elective Credit : 2
  • Project (with Presentation & Evaluation)
    • Course Code : MGC2232 Type : Elective Credit : 3
  • Workshop / Certification (Discipline Specific) (1credit per workshop)
    • Course Code : MGC2233 Type : Elective Credit : 1
  • Study Abroad (12 days)
    • Course Code : MGC2234 Type : Elective Credit : 3
  • Fashion Art Illustration and Model Drawing
    • Course Code : FST2201 Type : Elective Credit : 3

2nd Year

Semester 3

  • ORGANIZATIONAL BEHAVIOR
    • Course Code : MGT2351 Type : Credit : 3
  • MANAGEMENT INFORMATION SYSTEMS
    • Course Code : MGT2302 Type : Credit : 3
  • ANALYTICAL DECISION MAKING
    • Course Code : MGT2304 Type : Credit : 3
  • READING & COMPREHENSION
    • Course Code : CSS2351 Type : Credit : 1
  • GROUP DYNAMICS AND TEAM BUILDING
    • Course Code : BEH2351 Type : Credit : 1
  • UG FL SPANISH-III
    • Course Code : LAN2353 Type : Credit : 2
  • BUSINESS ENVIRONMENT
    • Course Code : MGT2352 Type : Credit : 3
  • CORPORATE ACCOUNTING
    • Course Code : MGT2301 Type : Credit : 3
  • READINGS IN MANAGEMENT
    • Course Code : MGT2330 Type : Credit : 1
  • UG FL GERMAN-III
    • Course Code : LAN2352 Type : Credit : 2
  • FASHION FORECASTING
    • Course Code : FST2308 Type : Elective Credit : 3
  • SAFETY AWARENESS AND TRAINING
    • Course Code : ISRM 201 Type : Elective Credit : 3
  • MERGERS & ACQUISITIONS
    • Course Code : ECO2304 Type : Elective Credit : 3

Semester 4

  • Entrepreneurship Development
    • Course Code : MGT2451 Type : Credit : 3
  • Production & Operations Management
    • Course Code : MGT2401 Type : Credit : 3
  • Research Methodology & Report Preparation
    • Course Code : MGT2402 Type : Credit : 3
  • Financial Management
    • Course Code : MGT2403 Type : Credit : 3
  • Corporate Communication
    • Course Code : CSS2451 Type : Credit : 1
  • Stress and Coping Strategies
    • Course Code : BEH2451 Type : Credit : 1
  • UG FL German - IV
    • Course Code : LAN2452 Type : Credit : 2
  • UG FL Spanish-IV
    • Course Code : LAN2453 Type : Credit : 2
  • Personal Financial Planning
    • Course Code : MGT2405 Type : Credit : 3
  • Readings in Management
    • Course Code : MGT2430 Type : Credit : 1
  • Industrial Hygiene, Occupational Health & Disaster Management
    • Course Code : ISRM 202 Type : Elective Credit : 3
  • Textile of India
    • Course Code : FST2407 Type : Elective Credit : 3
  • Term Paper
    • Course Code : MGT2431 Type : Elective Credit : 2
  • Project (with Presentation & Evaluation)
    • Course Code : MGT2432 Type : Elective Credit : 3
  • Workshop / Certification (Discipline Specific) (1credit per workshop)
    • Course Code : MGT2433 Type : Elective Credit : 1
  • Study Abroad (12 days)
    • Course Code : MGT2434 Type : Elective Credit : 3
  • Business Information & Data Base System
    • Course Code : MGT2404 Type : Elective Credit : 3
  • Sales & Distribution Management
    • Course Code : MGT2406 Type : Elective Credit : 3

3rd Year

Semester 5

  • COST ACCOUNTING
    • Course Code : MGT2501 Type : Credit : 3
  • OPERATIONS RESEARCH
    • Course Code : MGT2551 Type : Credit : 3
  • MANAGEMENT ACCOUNTING
    • Course Code : MGT2502 Type : Credit : 3
  • EMPLOYABILITY SKILLS
    • Course Code : CSS2551 Type : Credit : 1
  • INDIVIDUAL SOCIETY AND NATIONS
    • Course Code : BEH2551 Type : Credit : 1
  • UG FL SPANISH-V
    • Course Code : LAN2553 Type : Credit : 2
  • SUMMER INTERNSHIP (EVALUATION)
    • Course Code : MGT2535 Type : Credit : 6
  • UG FL GERMAN-V
    • Course Code : LAN2552 Type : Credit : 2
  • READINGS IN MANAGEMENT
    • Course Code : MGT2530 Type : Credit : 1
  • SIMULATION -I
    • Course Code : MGT2534 Type : Credit : 1
  • DOMAIN ELECTIVES (NTCC)
    • Course Code : MGT2500 Type : Credit : 0
  • INTERNATIONAL MARKETING
    • Course Code : MGT2505 Type : Elective Credit : 3
  • CONTROL OF WORKPLACE HAZARDS
    • Course Code : ISRM 301 Type : Elective Credit : 3
  • VISUAL MARCHANDISING
    • Course Code : FST2501 Type : Elective Credit : 3
  • SERVICE MARKETING
    • Course Code : MGT2504 Type : Elective Credit : 3
  • FINANCIAL SERVICES
    • Course Code : MGT2506 Type : Elective Credit : 3
  • PRINCIPLES OF INVESTMENT MANAGEMENT
    • Course Code : MGT2507 Type : Elective Credit : 3

Semester 6

  • International Business Management
    • Course Code : MGT2651 Type : Credit : 3
  • Business Policy & Strategic Management
    • Course Code : MGT2601 Type : Credit : 3
  • Simulation-II
    • Course Code : MGT2636 Type : Credit : 0
  • Workplace Communication
    • Course Code : CSS2651 Type : Credit : 2
  • Interpersonal Communication and Relationship Management
    • Course Code : BEH2651 Type : Credit : 1
  • E-Commerce in Fashion
    • Course Code : FST2608 Type : Credit : 3
  • Dissertation
    • Course Code : MGT2637 Type : Credit : 9
  • Domain Electives (NTNC)
    • Course Code : MGT2600 Type : Credit : 0
  • CRC
    • Course Code : CRC Type : Compulsory Credit : 0
  • Research Project
    • Course Code : ISRM 302 Type : Elective Credit : 3
  • Advertising and Sales Promotion
    • Course Code : MGT2603 Type : Elective Credit : 3
  • Retail Management
    • Course Code : MGT2604 Type : Elective Credit : 3
  • Corporate Tax Planning
    • Course Code : MGT2605 Type : Elective Credit : 3
  • Advanced Corporate Finance
    • Course Code : MGT2607 Type : Elective Credit : 3