Home Programs B. Des. (Fashion Communication)

B. Des. (Fashion Communication)

Program Code 11811


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Campus Lucknow

Institute Amity School of Fashion Technology, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.57
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Course Structure

1st Year

Semester 1

  • Computer Application in Fashion Industry- I [Core Courses]
    • Course Code : FASH101
  • Elements of Design - I [Core Courses]
    • Course Code : FASH105
  • Environmental Studies - I [Core Courses]
    • Course Code : EVS103
  • Fashion Art Illustration - I [Core Courses]
    • Course Code : FASH111
  • Fashion Communication Concepts and Processes- I [Core Courses]
    • Course Code : FASH102
  • Fashion Model Drawing - I [Core Courses]
    • Course Code : FASH115
  • Flat Pattern Making - I [Core Courses]
    • Course Code : FASH114
  • Fundamentals of Textiles - I [Core Courses]
    • Course Code : TEXT104
  • Introduction to Global Fashion and Textile Industry [Core Courses]
    • Course Code : FASH121
  • Introduction to Garment Manufacturing Techniques- I [Allied Courses]
    • Course Code : FASH103
  • Communication Skills - I [Communication Skills]
    • Course Code : BC109
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 2

  • Computer Applications in Fashion Industry- II [Core Courses]
    • Course Code : FASH141
  • Elements of Design - II [Core Courses]
    • Course Code : FASH135
  • Environmental Studies - II [Core Courses]
    • Course Code : EVS102
  • Fashion Appreciation [Core Courses]
    • Course Code : FASH305
  • Fashion Art Illustration - II [Core Courses]
    • Course Code : FASH132
  • Fashion Communication Concepts and Processes- II [Core Courses]
    • Course Code : FASH143
  • Fashion Model Drawing - II [Core Courses]
    • Course Code : FASH133
  • Fundamentals of Textiles - II [Core Courses]
    • Course Code : TEXT111
  • Introduction to Garment Manufacturing Techniques- II [Allied Courses]
    • Course Code : FASH142
  • Communication Skills - II [Communication Skills]
    • Course Code : BC206
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

2nd Year

Semester 3

  • Term Paper - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AFPVTP101
  • Advanced Pattern Making [Specialisation Elective Courses]
    • Course Code : FASH241
  • Computer Applications in Fashion Industry- III [Specialisation Elective Courses]
    • Course Code : FASH242
  • Fashion Forecasting - I [Specialisation Elective Courses]
    • Course Code : FASH214
  • Fashion Journalism - I [Specialisation Elective Courses]
    • Course Code : FASH213
  • Fashion Photography - I [Specialisation Elective Courses]
    • Course Code : FASH212
  • Garment Construction - I [Specialisation Elective Courses]
    • Course Code : FASH205
  • Pattern Grading [Specialisation Elective Courses]
    • Course Code : FASH215
  • Visual Merchandising and Presentation - I [Specialisation Elective Courses]
    • Course Code : FASH221
  • Fashion Marketing and Merchandising- I [Core Courses]
    • Course Code : FASH201
  • Fundamentals of Textiles - III [Core Courses]
    • Course Code : TEXT215
  • Individual Excellence & Social Dynamics [Behavioural Science]
    • Course Code : BS105
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 4

  • Computer Applications in Fashion Industry - IV [Specialisation Elective Courses]
    • Course Code : FASH243
  • Fashion Forecasting - II [Specialisation Elective Courses]
    • Course Code : FASH234
  • Fashion Journalism - II [Specialisation Elective Courses]
    • Course Code : FASH225
  • Fashion Photography - II [Specialisation Elective Courses]
    • Course Code : FASH231
  • Fashion Promotion - I [Specialisation Elective Courses]
    • Course Code : FASH211
  • Garment Construction - II [Specialisation Elective Courses]
    • Course Code : FASH233
  • Introduction to Health, Safety & Security in Garment Industry [Specialisation Elective Courses]
    • Course Code : FASH227
  • Quality Control for Garment Industry [Specialisation Elective Courses]
    • Course Code : FASH204
  • Traditional Textiles [Specialisation Elective Courses]
    • Course Code : TEXT204
  • Visual Merchandising and Presentation - II [Specialisation Elective Courses]
    • Course Code : FASH224
  • Fashion Marketing and Merchandising- II [Core Courses]
    • Course Code : FASH235
  • FUNDAMENTALS OF TEXTILES-IV [Core Courses]
    • Course Code : TEXT217
  • Creativity for Team Excellence [Behavioural Science]
    • Course Code : BS208
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

3rd Year

Semester 5

  • Summer Training [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AFPVST100
  • Computer Applications in Fashion Industry - V [Specialisation Elective Courses]
    • Course Code : FASH354
  • Creative Draping and Pattern Making – Menswear / Women Wear/ Children Wear [Specialisation Elective Courses]
    • Course Code : FASH353
  • Fashion Communication Strategy [Specialisation Elective Courses]
    • Course Code : FASH314
  • Fashion Journalism - III [Specialisation Elective Courses]
    • Course Code : FASH345
  • Fashion Promotion - II [Specialisation Elective Courses]
    • Course Code : FASH232
  • Portfolio Development for Fashion Communication [Specialisation Elective Courses]
    • Course Code : FASH303
  • Traditional Embroideries [Specialisation Elective Courses]
    • Course Code : TEXT305
  • Visual Merchandising and Presentation - III [Specialisation Elective Courses]
    • Course Code : FASH351
  • Fashion Marketing and Merchandising- III [Core Courses]
    • Course Code : FASH343
  • FUNDAMENTALS OF TEXTILES-V [Core Courses]
    • Course Code : TEXT318
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 6

  • Creative Advertising & Media Planning-I [Specialisation Elective Courses]
    • Course Code : FASH418
  • Exhibits and Display Design [Specialisation Elective Courses]
    • Course Code : FASH302
  • Fashion Appreciation [Specialisation Elective Courses]
    • Course Code : FASH305
  • Fashion Event Management [Specialisation Elective Courses]
    • Course Code : FASH341
  • Fashion Journalism- IV [Specialisation Elective Courses]
    • Course Code : FASH416
  • Fashion Styling [Specialisation Elective Courses]
    • Course Code : FASH301
  • Graphic Designing for Fashion -I [Specialisation Elective Courses]
    • Course Code : FASH417
  • Textile Project [Specialisation Elective Courses]
    • Course Code : TEXT304
  • Visual Merchandising & Presentation- IV [Specialisation Elective Courses]
    • Course Code : FASH407
  • Fashion Marketing and Merchandising - IV [Core Courses]
    • Course Code : FASH352
  • FUNDAMENTALS OF TEXTILES-VI [Core Courses]
    • Course Code : TEXT319
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

4th Year

Semester 7

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AFPVSI100
  • Creative Advertising & Media Planning-II [Specialisation Elective Courses]
    • Course Code : FASH410
  • Fashion Event Management [Specialisation Elective Courses]
    • Course Code : FASH341
  • Fashion Journalism- V [Specialisation Elective Courses]
    • Course Code : FASH408
  • FASHION MATERIAL STUDIES -I [Specialisation Elective Courses]
    • Course Code : TEXT306
  • Garment Construction -V [Specialisation Elective Courses]
    • Course Code : FASH403
  • Graphic Designing for Fashion -II [Specialisation Elective Courses]
    • Course Code : FASH409
  • Visual Merchandising & Presentation- V [Specialisation Elective Courses]
    • Course Code : FASH419
  • FASHION MARKETING & MERCHANDISING-V [Core Courses]
    • Course Code : FASH405
  • FUNDAMENTALS OF TEXTILES-VII [Core Courses]
    • Course Code : TEXT406
  • Professional Ethics and Social Responsibility [Professional Ethics]
    • Course Code : PFE301
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 8

  • Major Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AFPVMJ100
  • E-Commerce in Fashion Business [Specialisation Elective Courses]
    • Course Code : FASH413
  • Ergonomics for Garment Industry [Specialisation Elective Courses]
    • Course Code : FASH412
  • FASHION MATERIAL STUDIES -II [Specialisation Elective Courses]
    • Course Code : TEXT401
  • Fashion Promotion -III [Specialisation Elective Courses]
    • Course Code : FASH355
  • Garment Production Unit Design [Specialisation Elective Courses]
    • Course Code : FASH322
  • FASHION MARKETING & MERCHANDISING-VI [Core Courses]
    • Course Code : FASH406
  • FUNDAMENTALS OF TEXTILES-VIII [Core Courses]
    • Course Code : TEXT407
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :