Amity Journal of Management

About Journal

With the objective of enhancing research activities and to provide a platform to young researchers working at the grass root level, Amity Business School of Amity University Madhya Pradesh publishes its Amity Journal of Management (AJM). AJM endeavors to promote and spread knowledge in the multi-disciplinary management field. The Journal encourages research papers, articles, book reviews, and case studies relevant to both academicians and corporate practitioners. Journal invites manuscripts on unique and innovative practices adopted by the management people across the globe.

Areas of research work are not exhaustive although we invite manuscripts from the field of marketing, online marketing, logistics and operation management, international business, business environment, business strategy, finance and accounting, retail management, human resource management, risk management, economic and social issues.

  • AJM VIN1 (Download)
  • Index (Download)
  • Editorial (Download)
  • Spirituality and Management education: A Holistic perspective to betterment of management education - Dr. Jayant Sonwalkar, Mrs. Tarika Nandedkar (Download)
  • Role of Financial Inclusion in the multi sectoral Inclusive Growth of the nation - Vaishali, Dr. Meenal Sharma Jagtap (Download)
  • A study of the impact of indian festivals on the stock market indices of brics countries - Sumit Goyal, Rupinder Kaur, Naresh Kedia (Download)
  • Quality of work life& its key dimensions: A cross-sectional analysis of private, public sector and foreign banks in india - Himesh Sharma, Dr. Karminder Ghuman, Dr. Dinesh Kumar Sharma (Download)
  • In-store digitization and technology advocacy among retail consumers - Vivek Singh Tomar, Sunetra Saha (Download)
  • Undertaking AJM (Download)

Amity Journal of Management (AJM) – Editorial Board

S.No Board Designation Name of Member Amity Designation
1 Chief Patron Dr. Aseem Chauhan Additional President, Ritnand Balved Education Foundation
2 Patron Dr. Sunil Saran Chancellor, Amity University, Madhya Pradesh
3 Chief Advisor Lt. Gen. V.K. Sharma, AVSM (Retd.) Vice Chancellor, Amity University, Madhya Pradesh
4 Advisor Dr. M.P. Kaushik Pro Vice Chancellor, Amity University, Madhya Pradesh
5 Chief Editor Dr. Anil Vashisht Director, Amity Business School, Amity University, Madhya Pradesh
6 Editor Dr. Manoj Pandey Assistant Professor, Amity Business School, Amity University, Madhya Pradesh
7 Managing Editor Dr. Rohit Singh Tomar Assistant Professor, Amity Business School, Amity University, Madhya Pradesh
8 Sub Editor Mr. Pankaj Mishra Assistant Professor, Amity Business School, Amity University, Madhya Pradesh

Member Editorial Board – Amity Journal of Management (AJM)

  • Dr. Hanna Yakavenka

    Dr Yakavenka MA MRes PhD SFHEA International Collaborations IBE & BF Dual Provision Principal Lecturer International Business and Economics Department University of Greenwich Business Faculty Maritime Greenwich Campus; QA 357 Park Row, London SE10 9LS, UK

    Tel: 0 20 8331 9055

    Fax: 0 20 8331 9005

    Areas- IB and International Culture
  • Prof. Karunesh Saxena

    Director and Chairman Faculty of Management Studies Mohanlal Sukhadia University, Udaipur

    Areas- OB and HRM
  • Prof. R.C. Mishra

    Director School of Management Studies and Commerce Uttarakhand Open University

    Areas: Accounting and Finance
  • Prof. R.K. Tripathi

    Formerly Head & Dean Faculty of Commerce University of Lucknow

    Areas: Accounting and Finance
  • Prof. Manjula Chaudhary

    Dept. of Tourism & Hotel Management Kurukshetra University

    Areas: Communication, Marketing, Tourist Behaviour
  • Mr. Shharad Dhakkate

    Vice President – HR SBI Life Insurance Co. Ltd.

    Areas: Marketing and Insurance
  • Prof. Rajendra Sahu

    ABV-Indian Institute of Information Technology and Management

    Areas: DBMS, MIS and Management
  • Prof. Nimit Chowdhary

    Professor –Business Studies and Nodal Officer, IITTM, NOIDA

    Areas: Business Studies, Management, Entrepreneurship and Production Management
  • Prof. P.K. Gupta

    Formerly Director Institute of Management Studies

    DAVV, Indore, ( 173 Second Floor, “Shivalik”, Kalindi Mid Town, Devguradia, Bye Pass Road, Indore, MP 452016, INDIA)

    Office: +91-731-2478800,

    Mobile: +91-9425478237

    pkgupta_in@yahoo.com
  • Prof. Lavkush Mishra

    Dean: Faculty of Management Director: Institute of Tourism & Hotel Management Dr. B.R. Ambedkar University Khandari Campus, Agra Joint Secretary – Indian Tourism Congress (ITC)

    Areas: Service marketing and tourism

Guidelines for Authors

All material on each page should be formatted on A4 paper, single-sided, written in a two-column. The manuscript should normally be of 15 typed pages including figures and tables, typed in double spaced or printed in 12-point font with 1.5 inch margin on all four sides.

For the title (Times Roman, 24-point, bold font) the, author's names (Times Roman, 12-point, bold font) and affiliations (Times Roman, 12-point, italics font) should run across the full width of the page and be centered.

Every submission should begin with an abstract of 200 words, followed by a set of not more than four keywords. The abstract should be placed under the title, author names and affiliations. The abstract should be written using Times 10-point size characters. The word 'Abstract' should be omitted. Insert the abstract text in a 120mm wide, centered text area, and also using Times 10-point size characters.

Keywords should start with the word "Keywords:" also using Times 10-point size characters.

Figures and tables should be inserted at the appropriate point in your text in black and white. Make sure they are clear and with enough contrast to appear correctly in the final proceedings. Each figure and table has to be numbered and captioned in 12-point Times Roman font and should be centered.

APA style of referencing should be followed while writing the paper.

Specific Notes for Author

All papers submitted to AJM, must not have been previously published nor be currently under consideration for publication elsewhere. Conference papers can be submitted, only if the paper was not subject to copyright and has been completely rewritten.

Authors are encouraged to submit their papers as per the standard guidelines for submission. The review process is a continuous activity based on quality submission yet planned for all subsequent publications. All submissions would be scrutinized and selected after plagiarism check through turn it in software.

Forthcoming Amity Journal of Management (AJM) V4N1, December, 2016 in type setting process

Details of AJM V3N2 December, 2015 - People, Process & Beyond

1 Dr. Yogesh C. Joshi & Dr. Soumendra Dash Role of Institutions in Managing Social Sector: A Perspective on Education in Gujrat
2 Prof. (Dr.) R.C. Sharma Labour Reforms/Labour Legislation in the Churning Process ( A Chronology of Initiatives undertaken by the Government and the Reactions of Trade Unions and Employers towards the same)
3 Dr. Ramesh Kumar Chaturvedi & Sanjay Kumar Yadav Influence of In-store Factors on Impulse Buying
4 Dr. Ashish Gupta & Shivank Tiwari Understanding Impact of E-service Quality on Customer Satisfaction in E-tailing Services
5 Prof. (Dr.) R.C. Sharma Book Review “Investment Banking (Concepts, Analysis and Cases)”, Pratap Giri S, McGraw Hill Education (India) Private Limited, New Delhi.

AJM V4N1, June 2016 in type setting “Amity Journal of Management” registered with ISSN National Institute of Science Communication and Information Resources (NISCAIR), Council of Scientific and Industrial Research

Call for Papers: Amity Journal of Management (ABJ) ISSN: 2347 - 1832

Editorial

Editor-in-Chief : Dr.Anil Vashisht, Dy. Director Amity Business School (AU MP), Dy.Director International Office & Dy. Dean (Academics), Dean – Student Welfare AU MP; avashisht@gwa.amity.edu.

Editor : Dr.Manoj Pandey, Ph.D (Banking & Finance), NSE Certification, Assistant Professor Amity Business School (AU MP); mpandey@gwa.amity.edu.

Managing Editor : Dr.Rohit Singh Tomar, Ph.D (Management), M.B.A (Marketing), UGC-NET, Asst. Prof. Amity Business School (AU MP); rstomar@gwa.amity.edu.

Editorial Advisory Board

Dr. Hanna Yakavenka Principal Lecturer International Business and Economics Department University of Greenwich, London, U.K.
Prof. R.K. Tripathi Formerly Head & Dean, Faculty of Commerce, University of Lucknow
Prof. R.C. Mishra Director, School of Management Studies and Commerce, University of Lucknow
Mr. Shharad Dhakkate Vice President – HR, SBI Life Insurance Co. Ltd.
Prof. Karunesh Saxena Director and Chairman Faculty of Management Studies Mohanlal Sukhadia University, Udaipur
Prof. Manjula Chaudhary Dept. of Tourism & Hotel Management Kurukshetra University
Prof. Rajendra Sahu ABV-Indian Institute of Information Technology and Management
Prof. Nimit Chowdhary Professor –Business Studies and Nodal Officer, IITTM, NOIDA
Prof. P.K. Gupta Formerly Director Institute of Management Studies DAVV, Indore
Prof. Lavkush Mishra Dean: Faculty of Management Director: Institute of Tourism & Hotel Management Dr. B.R. Ambedkar University Khandari Campus, Agra Joint Secretary – Indian Tourism Congress (ITC)

Members of Editorial Board

Dr. Iti Roy Chowdhury Double Ph.D in Humanities & Social Sciences Dy. Director, Amity System of Communication Enhancement & Transformation

Editorial Policy

With the objective of enhancing research activities and to provide a platform to young researchers working at the grass root level, Amity Business School of Amity University Madhya Pradesh publishes its Amity Journal of Management (AJM). AJM endeavors to promote and spread knowledge in the multi-disciplinary management field. The Journal encourages research papers, articles, book reviews, and case studies relevant to both academicians and corporate practitioners. Journal invites manuscripts on unique and innovative practices adopted by the management people across the globe.

Areas of research work are not exhaustive although we invite manuscripts from the field of marketing, online marketing, logistics and operation management, international business, business environment, business strategy, finance and accounting, retail management, human resource management, risk management, economic and social issues.

Submissions

All papers and cases should be submitted to the Editor AJM, in a word soft copy with subject line “Submission to AJM, ABS, AUMP”. The covering note in the email must specify the paper title, authors name, affiliation and contact details. Mail your submissions to: rstomar@gwa.amity.edu or pmishra2@gwa.amity.edu

Note: Our next edition would be referred and online with a separate ISSN.

Yours Truly,
Dr.Anil Vashisht, Chief Editor (AJM)
Dy. Director Amity Business School (AU MP),
Dy.Director International Office & Dy. Dean (Academics),
Dean – Student Welfare AU MP; avashisht@gwa.amity.edu.

AMITY BUSINESS SCHOOL

Vision

Amity Business School, Amity University, Madhya Pradesh is committed to create business leaders through its innovative programmes, dedicated research work and thought leadership.

Mission

To focus on inventive education by offering practical, innovative, research oriented and technology driven programmes.

Overview

Amity Business School was established in 2011. The main focus of ABS is to develop professional manpower for the Industry. Development of cutting edge technologies, imparting high quality education and conducting research in forefront areas are the main features of the Institute.

The institute has a lush green campus in historical Gwalior city with modern amenities for students where they can pursue academic and extracurricular activities. At ABS, we focus on holistic development of students. The pedagogy followed at ABS is based on experiential learning where the students get a chance to practice the various facets of management. Students are encouraged in building innovation, creativity and entrepreneurial spirit so as to become competent professionals and future business leaders.

The programmes have a rigorous academic schedule that includes case studies, presentations, assignments, exams, research papers and live projects. The core focus on practical learning and instilling employability skills creates the difference for this institute.

Teaching Pedagogy

The faculty members at Amity Business School have entrenched belief in imparting the management education in truly innovative and experimental manner by adopting a proper mix of modern and conventional teaching methods. We utilize the advanced teaching methods like: FLIP method, Z to A approach, Entrepreneurship based learning, Gamification and Live case studies, along with the conventional methods such as Brainstorming, Group discussions and Role plays.

Foreign Business Languages

ABS firmly believes that knowledge of Foreign Business Languages is essential in the global corporate world of today. It thus offers Foreign Business Language courses and every student is required to opt for one such language compulsorily. Apart from giving weight age in the evaluation system, a separate certificate of having elementary / working knowledge of language is also issued to successful candidates. The coverage of each language ensures its business applications so that the student can effectively converse and correspond in that language on various issues related to business management.

Business Communication & Behavioral Science

We have added Business Communication and Behavioral Science as a compulsory course for our management graduates. We emphasize and understand the relevance of these soft skills and correct behavior as part of total personality for a business manager today. These value added courses provide the just right blend of both aspects to increase our students’ acceptability and adjustment in the corporate world.

Programmes and Activities

Today's professionals are required to be generalists and not just specialists, leaders and not just managers, thinkers and not just problem solvers. Keeping this thought in mind ABS has evolved diversified set of activities, which are embedded into the academic programmes ensuring to impart the optimal mix of theory and practice for overall enrichment of the students. Following is the brief about such programmes and activities.

ABS-Think express

Think Express is a student driven activity carried out in order to make students get familiar with emerging trends in business world, and the economic environment of the country, as well as, the whole world. It also enhances the communication skills of the students.ABS Think Express is conducted fortnightly.

Personality Development Sessions

At ABS, the personality development sessions are aimed at developing students into exceptional communicators, negotiators and eventually leaders. Irrespective of the industry chosen for work, the basic skills required to do the job in a professional environment stay the same, that’s why it is important for students to learn, excel and hone communication and leadership skills. Our personality development sessions successfully fulfill those needs, by designing the programs which:

  • Improve communication and leadership skills of the students.
  • Complement the academic program and the student's long-term career objectives.
  • Is diverse and flexible enough to meet the changing needs of the marketplace.
  • Ensures continuous monitoring for improvements.

Skill Development Sessions

The skills a student must imbibe are akin to the tools of a carpenter. When a carpenter has lousy tools, even the most versatile of carpenters will be held back in the type and quality of structures he can create. However, when equipped with the best tools, the carpenter can now bring any blueprint to life .The skill development sessions at ABS are aimed at enabling the students to achieve greater results in their efforts by expanding or leveling up their skills.

Enhanced Student – Faculty Interactions and Collaborations

ABS realizes the importance of student – faculty interaction and collaboration to boost students’ confidence and help them achieve their desired goals through proper guidance and motivation. In this respect, we have developed 4- tier Mentor –Mentee Concept wherein each student is associated with a faculty mentor who acts as guide and helps a student in not only the academic issues but sometimes at a personal level to ensure a conflict free mind as a ground for learning new skills and knowledge. The problems discussed are noted in weekly meetings held between mentor- mentee and students are provided guidance to reach solutions.

Industry Visits

To sharpen the skills and provide the students with first hand information about the industry, industrial visits are organized throughout the year. These industrial visits provide students the thorough insight of the working environment and work culture of the organization. These visits help our students to analyze the preference and the rejection of that particular industry.

Internships

There are certain phases of every Intern’s professional development that cannot be effectively taught in the academic environment. These facets can only be learned through direct, on-the-job experience working with successful professionals and experts in the field. The internship programme can best be described as an attempt to institutionalize efforts to bridge the gap between the professional world and the academic institutions. Entire effort in internship is in terms of extending the program of education and evaluation beyond the classroom of a university or institution. The educational process in the internship course seeks out and focuses attention on many latent attributes, which do not surface in the normal class room situations. These attributes are intellectual ability, professional judgment and decision making ability, inter-disciplinary approach, skills for data handling, ability in written and oral presentation, sense of responsibility etc. The students are encouraged to pursue short term projects in the potential companies where the opportunity for the placement exists. This exercise is observed very keenly by the company to understand the potential of the students and thereby the company becomes keen to offer job opportunity to our students.

Placement Sessions

The placement sessions at ABS feature as a regular activity for final year students. The objectives of placement sessions are:

  • To assist students develop/clarify their academic and career interests, and their short and long-term goals through individual counseling and group sessions.
  • To assist students develop and implement successful job search strategies.
  • To act as a resource activity to facilitate the career planning process.
  • To facilitate the link between students, alumni and the employment community.

Guest lecture Series

ABS strives to enhance industry interaction with students and bridge the gap between academia and corporate world. We invite thought-leaders, entrepreneurs, executives and policy makers to address students through guest lecture series.

Seminars and Conferences

Amity Business School has been into organizing National level seminars and conferences every year since its inception, which has received an encouraging participation from the renowned management thinkers, researchers and leaders from industry.

Military Training Camps

In accordance with National Youth Policy, which envisages that the youth of the country should spend at least one fifth of their total time spent in an educational institution, on outdoor activities, ABS sends its all PG students to participate in a seven days compulsory Military Training Camp. The aim is to give the students an exposure to outdoor life in a natural habitat and fulfill some of the objectives as enshrined in the National Youth Policy.