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Post Graduate Programmes

MBA (Marketing & Sales)

Program Code 12022

Course Overview

  • Campus
  • Jaipur
  • Institute
  • Amity Business School, Jaipur
  • University
  • Amity University Rajasthan
  • Program Code
  • 12022
  • Eligibility
  • Graduation (50%) and MAT- 500, CAT/XAT - 75 percentile, NMAT 60 percentile, GMAT - 500 Or Amity Written Test

  • Selection Process
  • Duration
  • 2 Years
  • Remark
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.51
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.51

Course Structure

  • 1st Year
  • 2nd Year

    Semester 1

  • Organization Behaviour
  • Accounting for Management
  • Managerial Economics
  • Marketing Management
  • Information Technology for Managers
  • Quantitative Techniques in Management
  • Legal Aspects of Business
  • Principles of Management
  • Managerial Competency & Career Development
  • Behavioural Science-I
  • Communication Skills-I
  • French
  • German
  • Spanish
  • Chinese

    Semester 2

  • LEADERSHIP LABS
  • MANAGERIAL COMPETENCY & CAREER DEVELOPMENT - NON CREDIT COURSE
  • HUMAN RESOURCE MANAGEMENT
  • FINANCIAL MANAGEMENT
  • OPERATIONS MANAGEMENT
  • Sales Management
  • EMERGING ISSUES IN SERVICE INDUSTRY
  • Economic Analysis
  • MARKETING RESEARCH
  • BEHAVIOURAL SCIENCE - II
  • COMMUNICATION SKILLS- II
  • General Human Psychology
  • Six Sigma
  • INTERNATIONAL CROSS CULTURAL MANAGEMENT
  • Growth Prospects of Thrust Areas of Indian Exports
  • INTERNATIONAL BUSINESS & PRACTICES
  • Supply Chain Management in Agriculture
  • KNOWLEDGE MANAGEMENT
  • MANAGEMENT SCIENCE
  • Agribusiness and Rural Environment
  • Agricultural Marketing Management
  • QT FOR BANKING & FINANCE
  • Financial Statement Analysis
  • FRENCH - II
  • GERMAN - II
  • SPANISH - II
  • CHINESE - II

    Semester 3

  • French
  • German
  • Chinese
  • Spanish
  • Consumer Behaviour
  • Product & Brand Management
  • Advertising & Sales Promotion
  • Industrial Marketing
  • Strategic Management
  • Summer Internship
  • Managing Excellence
  • Business Communication III
  • Behavioural Science III
  • Risk & Insurance in International Trade
  • WTO & International Regulatory Environment
  • Export Import Documentation & Logistics
  • Foreign Exchange Management
  • Management of Micro Financial Institutions
  • Post - Harvest Management
  • Agricultural Input Marketing
  • Rural Marketing
  • International Trade Finance
  • International Commodity Management
  • International Economics & Policy
  • Application of General Insurance
  • Life Insurance Underwriting & Claims
  • Regulatory Framework of Insurance
  • Risk Management & Insurance
  • Business Process System
  • Management of Software Projects
  • Decision Support & Business Intelligence Systems
  • Service Oriented Architecture & IT Service Management
  • Web-Enabled Business Processes
  • Entrepreneurship & New Venture
  • Supply Chain Management
  • Management of Technology & Innovation
  • Project Management
  • Manufacturing Competitiveness
  • Total Quality & Competitive Advantage
  • Fundamentals of Retailing
  • Merchandising Management
  • Retail Supply Chain & Logistics Management
  • Franchising in Retailing
  • Retailing of Insurance Products & Financial Services
  • Entrepreneurship Process & Behaviour
  • Innovation in Business & Enterprise
  • Evaluating Business Opportunities
  • Emerging Business Sectors & Technologies
  • Cost and Management Accounting
  • Large Scale Investments
  • International Finance
  • Management of Financial Services
  • Security Analysis & Portfolio Management
  • Quantitative & Econometric Analysis
  • Industrial Relations & Labour Laws
  • Performance & Competency Management
  • Strategic Human Resource Management
  • Recruitment & Selection
  • Training & Development
  • HR Audit & HR Information Systems
  • Management of Creativity & Building Learning Organizations
  • Organizational Change & Development
  • Psychological Testing
  • Talent Acquisition & Development

    Semester 4

  • Business Communication IV
  • Behavioural Science IV
  • Dissertation
  • Marketing of Services
  • Advance Sales Management
  • Customer Relationship Management
  • Service Operations Management
  • Marketing of Financial Services
  • International Marketing
  • French
  • German
  • Spanish
  • Chinese

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