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Graduate Programmes

BBA (3 Continent)

Program Code 12104

Course Overview

  • Campus
  • Jaipur
  • Institute
  • Amity Business School, Jaipur
  • University
  • Amity University Rajasthan
  • Program Code
  • 12104
  • Eligibility
  • 10+2 (min 55%)
  • Selection Process
  • Duration
  • 3 Years
  • Remark
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.685
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.685

Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year

    Semester 1

  • Management Foundations
  • Micro Economics for Business
  • Computers in Management
  • Financial Accounting - I
  • English
  • Behavioural Science - I
  • Business Environment
  • Business Mathematics
  • Polity & Society
  • French
  • German
  • Spanish
  • Chinese

    Semester 2

  • MACRO ECONOMICS FOR BUSINESS
  • FINANCIAL ACCOUNTING - II
  • ORGANIZATIONAL BEHAVIOUR
  • ENGLISH
  • BEHAVIOURAL SCIENCE - II
  • BUSINESS STATISTICS
  • Reading in Management
  • SPANISH - II
  • CHINESE - II

    Semester 3

  • French
  • German
  • Spanish
  • Chinese
  • Operations Research
  • Financial Management - I
  • Marketing Management - I
  • Cost & Management Accounting
  • Environment Studies
  • Summer Assignment Project
  • Business Communication I
  • Behavioural Science III
  • Management Information Systems
  • Business Laws
  • Industrial Psychology
  • Readings and Cases in Management

    Semester 4

  • French
  • German
  • Spanish
  • Chinese
  • Research Methodology & Report Preparation
  • Financial Management - II
  • Marketing Management - II
  • Human Resource Management
  • Business Communication II
  • Behavioural Science IV
  • E-Commerce
  • Public Relations & Corporate Image
  • Written Analysis of Cases
  • Analytical Decision Making

    Semester 5

  • French
  • German
  • Spanish
  • Chinese
  • Operations Management
  • Analytical Skill Building
  • Summer Internship
  • Business Communication III
  • Behavioural Science V
  • Personal Financial Planning
  • Sales & Distribution Management
  • Consumer Behaviour
  • Service Marketing
  • International Marketing
  • Financial Services
  • Principles of Investment Management
  • Banking & Financial Institutions
  • Organizational Development & Change
  • Training & Development
  • International Human Resource Management
  • Case Presentations
  • Workshop and Certifications

    Semester 6

  • Brand Management
  • Business Policy & Strategic Management
  • Entrepreneurship Development
  • International Business Management
  • Dissertation
  • Advertising & Sales Promotion
  • Retail Management
  • Corporate Tax Planning
  • Financial Derivatives
  • Advanced Corporate Finance
  • Real Estate and Infrastructure Investment
  • Industrial Relations & Labour Law
  • Performance Management System
  • Compensation & Reward Management

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