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Post Graduate Programmes

MBA (Marketing & Sales)

Program Code 13022

Course Overview

  • Campus
  • Gurgaon (Manesar)
  • Institute
  • Amity Business School, Gurgaon (Manesar)
  • University
  • Amity University Haryana
  • Program Code
  • 13022
  • Eligibility
  • Graduation (min 50%) and MAT- 500, CAT/XAT - 75 percentile, NMAT 60 percentile, GMAT - 500 Or Amity Written Test
  • Selection Process
  • Duration
  • 2 Years
  • Remark
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.86
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.86

Course Structure

  • 1st Year
  • 2nd Year

    Semester 1

  • FRENCH-I
  • GERMAN-I
  • SPANISH-I
  • RUSSIAN-I
  • CHINESE-I
  • PORTUGUESE-I
  • KOREAN-I
  • JAPANESE-I
  • MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR
  • ACCOUNTING FOR MANAGEMENT
  • ECONOMIC ANALYSIS
  • MARKETING MANAGEMENT
  • INFORMATION TECHNOLOGY FOR MANAGERS
  • QUANTITATIVE TECHNIQUES IN MANAGEMENT
  • LEGAL ASPECTS OF BUSINESS
  • SELF DEVELOPMENT AND INTERPERSONAL SKILLS
  • BASICS OF COMMUNICATION

    Semester 2

  • FRENCH-II
  • GERMAN-II
  • SPANISH-II
  • RUSSIAN-II
  • CHINESE-II
  • PORTUGUESE-II
  • KOREAN-II
  • JAPANESE-II
  • FINANCIAL MANAGEMENT
  • HUMAN RESOURCE MANAGEMENT
  • BUSINESS RESEARCH METHODS
  • BUSINESS ENVIRONMENT
  • CONSUMER BEHAVIOUR
  • DISTRIBUTION & LOGISTICS MANAGEMENT
  • INTERNATIONAL MARKETING & DOCUMENTATION
  • OPERATIONS MANAGEMENT
  • BEHAVIOURAL COMMUNICATION & RELATIONSHIP MANAGEMENT
  • CORPORATE COMMUNICATION

    Semester 3

  • FRENCH-III
  • GERMAN-III
  • SPANISH-III
  • RUSSIAN-III
  • CHINESE-III
  • PORTUGUESE-III
  • KOREAN-III
  • JAPANESE-III
  • STRATEGIC MANAGEMENT
  • MANAGING EXCELLENCE NON CREDIT COURSE
  • PRODUCT & BRAND MANAGEMENT
  • RURAL MARKETING
  • MARKETING OF SERVICES
  • SALES MANAGEMENT
  • ADVERTISING & SALES PROMOTION
  • ENTREPRENEURSHIP & NEW VENTURES
  • SUMMER INTERNSHIP EVALUATION
  • LEADING THROUGH TEAMS
  • INTERPERSONAL COMMUNICATION

    Semester 4

  • MANAGEMENT IN ACTION SOCIAL ECONOMIC & ETHICAL ISSUES
  • CUSTOMER RELATIONSHIP MANAGEMENT
  • RETAIL & MALL MANAGEMENT
  • DIRECT MARKETING
  • MARKETING OF FINANCIAL SERVICES
  • SERVICE OPERATIONS MANAGEMENT
  • MANAGERIAL COMPETENCY & CAREER DEVELOPMENT
  • INTERNATIONAL SUPPLY CHAIN MANAGEMENT
  • DISSERTATION
  • INDUSTRIAL MARKETING
  • PROFESSIONAL EXCELLENCE
  • CROSS CULTURAL COMMUNICATION

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