B.A. (Journalism & Mass Communication)

Program Code 15798

Campus Dubai

Institute Amity University Dubai

University Amity University Dubai

Eligibility X & XII (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester AED 40000 Or USD 10960 per year

Course Structure

1st Year

Semester 1

  • Fundamentals of Advertising
  • Understanding Self for Effectiveness
  • Basics of Graphic Design
  • English Language Usage Essentials
  • Environmental Studies - I
  • News Analysis
  • Basics of Radio
  • State and Politics
  • Writing for Print
  • Understanding Mass Communication

Semester 2

  • Advertising Strategies
  • Individual Society and Nation
  • Digital Animation and Sound
  • Introduction to Communication Skills
  • Environmental Studies - II
  • Writing for Radio
  • Reporting and Feature Writing
  • Basics of Television Journalism
  • Public Relations and Corporate Communication
  • Visualization and Photography

2nd Year

Semester 3

  • Term Paper
  • Effective Written Communication
  • Problem Solving and Creative Thinking
  • Basics of Film Theory and Practice
  • Advanced Television Journalism
  • Global Media Scenario
  • Basics of Media Research
  • Basics of News Room Practices
  • Digital Photography

Semester 4

  • Professional Communication for Recruitment and Employability
  • Values and Ethics for Personal and Professional Development
  • Advanced Graphic Design
  • Digital Animation and Sound
  • Advanced Film Theory and Practice
  • Applied Research in Media
  • Electronic Media Production
  • Introduction to Development Communication
  • Anchoring Skills for TV
  • Writing for TV
  • Media Laws and Ethics