B.A. (Tourism Administration)

Program Code 15072

Campus Dubai

Institute Amity University Dubai

University Amity University Dubai

Eligibility X & XII (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester AED 35000 Or USD 9590 per year.

Course Structure

1st Year

Semester 1

  • Understanding Self for Effectiveness
  • English Language Usage Essentials
  • Fundamentals of Tourism
  • Tourism Organisation
  • Tourism Product and Services
  • Tourist Psychology and Behaviour
  • Tourism Geography
  • Marketing Hospitality and Tourism
  • Economics of Tourism

Semester 2

  • Individual Society and Nation
  • Introduction to Communication Skills
  • Environmental Studies
  • Tourist Transport Systems
  • Media Studies in Tourism
  • Basic Research Method in Tourism
  • Travel and Tour Planning
  • Automation in Tourism, Aviation and Hospitality
  • Basics of Cargo Management

2nd Year

Semester 3

  • Effective Written Communication
  • Problem Solving and Creative Thinking
  • Term Paper
  • Contemporary Issues for International Tourism
  • Airline Ticketing and CRS
  • Introduction to Adventure Tourism
  • Basics of Cargo Management
  • Independent Study and Research - I
  • Travel Destinations
  • Effective Written Communication
  • Problem Solving and Creative Thinking
  • Term Paper
  • Contemporary Issues for International Tourism
  • Special Interest Tourism
  • Destination of India
  • Airline Ticketing and CRS
  • Introduction to Adventure Tourism

Semester 4

  • Professional Communication for Recruitment and Employability
  • Values and Ethics for Personal and Professional Development
  • Field Visit & Viva Voce
  • Destination Planning and Development
  • Medical Tourism
  • World Destinations
  • Computerised Reservation System - II
  • Accommodation Management
  • Customer Care and Interpersonal Skills in Tourism

3rd Year

Semester 5

  • Receptive and Expressive Communication Skills
  • Group Dynamics and Team Building
  • Summer Internship
  • World Geography
  • Tour Operations
  • Planning and Development of Tourism Infrastructure
  • MICE Tourism
  • Sustainable Tourism
  • Tourist Behaviour and Environment

Semester 6

  • Social Communication
  • Stress and Coping Strategies
  • Dissertation
  • Managing Visitor Impacts
  • Tourism Policy and Planning
  • Tourism Heritage Management
  • Ethical and Legal Aspects of Tourism Business
  • Managing People in Tourism.