B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 17724

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.53

Course Structure

1st Year

Semester 1

  • FRENCH-I
  • GERMAN-I
  • SPANISH-I
  • INTRODUCTION TO VISUAL COMMUNICATION
  • INTRODUCTION TO CULTURE & SOCIETY
  • Fashion Orientation Minor Track
  • Introduction to Innovation Management
  • ENVIRONMENTAL STUDIES-I
  • PRINT MEDIA - REPORTING & EDITING
  • UNDERSTANDING MASS COMMUNICATION
  • COMPUTER APPLICATIONS-I
  • INTRODUCTION TO FILM STUDIES
  • UNDERSTANDING SELF FOR EFFECTIVENESS
  • EFFECTIVE LISTENING
  • STUDY ABROAD 12 DAYS
  • READINGS IN MEDIA
  • BASIC OF FILM PRODUCTION

Semester 2

  • ENVIRONMENTAL STUDIES-II
  • BASIC PHOTOGRAPHY
  • TV JOURNALISM
  • MEDIA LAWS & ETHICS
  • INTRODUCTION TO ADVERTISING
  • PROBLEM SOLVING AND CREATIVE THINKING
  • PRESENTATION SKILLS
  • COMPUTER APPLICATIONS-II
  • PRINT MEDIA SPECIALIZED REPORTING & FEATURE WRITING
  • FILM APPRECIATION
  • STUDY ABROAD 12 DAYS
  • Non – farm sector development
  • Process Innovation
  • ARM Microcontrollers
  • Film History and Film Theories
  • Robotics-2(Sensors for Robotics)
  • UNDERSTANDING LIGHT THROUGH LENS
  • COMPUTER LAB ON 2D ANIMATION
  • FASHION ART ILLUSTRATION & MODEL DRAWING
  • SYSTEM ORGANISATION AND INSTRUMENTS OF HUMAN RIGHTS
  • MARKETING MANAGEMENT
  • ROMANTIC POETRY
  • World Geography
  • Introduction to Solar Photovoltaic Systems
  • Management of Social Organisation
  • Macroeconomics-Thories and Indian Govt.Policies
  • FRENCH-II
  • GERMAN-II
  • SPANISH-II

2nd Year

Semester 3

  • KOREAN-III
  • JAPANESE-III
  • CAD & CAM MINOR TRACK
  • INTRODUCTION TO 3D
  • Contemporary Human Rights Situations & Issues
  • FRENCH-III
  • GERMAN-III
  • SPANISH-III
  • RUSSIAN-III
  • CHINESE-III
  • PORTUGUESE-III
  • TV JOURNALISM
  • BASICS OF RESEARCH-I
  • NEWS & CONTEMPORARY ISSUES
  • DIGITAL PHOTOGRAPHY
  • PUBLIC RELATIONS
  • SUMMER INTERNSHIP EVALUATION-I
  • GROUP DYNAMICS AND TEAM BUILDING
  • READING & COMPREHENSION
  • COMPUTER GRAPHICS ANIMATION & SOUND
  • MEDIA PLANNING & BUYING
  • DEVELOPMENT COMMUNICATION
  • PROJECT WITH PRESENTATION & EVALUATION
  • WORKSHOP CERTIFICATION DISCIPLINE SPECIFIC 1 CREDIT PER WORKSHOP
  • STUDY ABROAD 12 DAYS
  • MEDIA PRODUCTION PORTFOLIO

Semester 4

  • FILM THEORY & PRACTICE-I
  • CORPORATE COMMUNICATION & EVENT MANAGEMENT
  • TV PRODUCTION AND PRESENTATION
  • MEDIA MANAGEMENT
  • WEB DESIGNING
  • STRESS AND COPING STRATEGIES
  • CORPORATE COMMUNICATION
  • BRAND MANAGEMENT
  • BASICS OF RESEARCH-II
  • ADVERTISING DESIGN
  • PROJECT WITH PRESENTATION & EVALUATION
  • WORKSHOP CERTIFICATION DISCIPLINE SPECIFIC 1 CREDIT PER WORKSHOP
  • STUDY ABROAD
  • MEDIA PRODUCTION PORTFOLIO
  • Business Innovation
  • Sustainable Rural livelihood
  • Early and Contemporary World Cinema
  • Indian Economy and International Trade
  • Biomass and Biofuels
  • Application of Nanotechnology in Medicine
  • Ecology and Social work
  • Robotics-4(Industrial Applications)
  • Tourism Trends in India
  • Different genres of photography
  • Instrumentation
  • Fashion Forecasting
  • Business Environment
  • Specific Themes in Human rights
  • Maya Fundamentals
  • The English novels Of India
  • FRENCH-IV
  • GERMAN-IV
  • SPANISH-IV