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Post Graduate Programmes

MBA (Marketing & Sales)

Program Code 10022

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Business School
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10022
  • Eligibility
  • For NS (Non Sponsored) category - min. 50% marks in Graduation with min. score of MAT - 600/GMAT - 500/CMAT - 150 Or percentile in CAT/XAT - 80 / NMAT - 60 Or Amity Written Test on the day of Interview.

    For S (Sponsored) category - min. 50% marks in Graduation with min. Score of MAT - 550/GMAT - 450/ CMAT - 100 Or Percentile in CAT/XAT - 70 / NMAT - 50  Or Amity Written Test on the day of Interview.

  • Selection Process
  • English Language Test
    Group Discussion / Management Aptitude Test
    Personal Interview
  • Duration
  • 2 Years
  • Remark
  • The program offers 5 weeks Study Abroad Program (SAP) at Amity Campuses in London, New York and Singapore, focused at imparting International exposure at no additional tuition fee.

  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 2.76
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 4.14
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 2.76
  • 1st Year Sponsored Semester Fee (Rs. in Lacs) : 4.14

Course Structure

  • 1st Year
  • 2nd Year

    Semester 1

  • Consumer Behaviour [Specialization Core (Functional/Sectoral)]
  • Mall Management [Specialization Core (Functional/Sectoral)]
  • Managerial Economics [Specialization Core (Functional/Sectoral)]
  • Sales Management [Specialization Core (Functional/Sectoral)]
  • Seminar [Non Teaching Credit Courses]
  • Term Paper [Non Teaching Credit Courses]
  • Strategic Financial Management [Domain Elective Courses]
  • Accounting for Managers [Core Courses]
  • Information Technology for Managers [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Business Communication for Managers [Business Communication]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 2

  • Advertising and Sales Promotion [Specialization Core (Functional/Sectoral)]
  • Direct Marketing [Specialization Core (Functional/Sectoral)]
  • Legal Aspects of Business [Specialization Core (Functional/Sectoral)]
  • Marketing of Services [Specialization Core (Functional/Sectoral)]
  • Pricing Strategies [Specialization Core (Functional/Sectoral)]
  • Country Report [SAP Courses]
  • Global Leadership [SAP Courses]
  • Research Methods and Professional Writing in Global Environment [SAP Courses]
  • Strategy, Innovation & Entrepreneurial Development [SAP Courses]
  • Company Report - I [Non Teaching Credit Courses]
  • Minor Project - I [Non Teaching Credit Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Operations Management [Core Courses]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 3

  • Advanced Sales Management [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Distribution and Logistics Management [Specialisation Elective Courses]
  • Principles of Retailing [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Rural Marketing [Specialisation Elective Courses]
  • Supply Chain Management [Specialisation Elective Courses]
  • Country Report [SAP Courses]
  • International Management Practices [SAP Courses]
  • Managing Cultures [SAP Courses]
  • Trends, Management & Environment of Commercial Research [SAP Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Building Entrepreneurial Culture and Team [Domain Elective Courses]
  • Business Intelligence and Data Analytics [Domain Elective Courses]
  • Competency Mapping and Assessment [Domain Elective Courses]
  • E - Business and Trade [Domain Elective Courses]
  • Emotional Intelligence for Managers [Domain Elective Courses]
  • Entrepreneurship and New Venture Creation [Domain Elective Courses]
  • Entrepreneurship Awareness Camp [Domain Elective Courses]
  • Independent Study: Research in Management [Domain Elective Courses]
  • International Business and Practice [Domain Elective Courses]
  • International Human Resource Management [Domain Elective Courses]
  • Mall Management [Domain Elective Courses]
  • Management Control System [Domain Elective Courses]
  • Organization Change and Development [Domain Elective Courses]
  • Rural Micro Finance Management [Domain Elective Courses]
  • Social Entrepreneurship [Domain Elective Courses]
  • Strategic Financial Management [Domain Elective Courses]
  • Understanding Consumers in India [Domain Elective Courses]
  • Strategic Management [Core Courses]
  • Business Communication for Managerial Competence [Business Communication]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 4

  • Data Analysis for Marketing Decision [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Industrial Marketing [Specialisation Elective Courses]
  • International Strategic Marketing [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Marketing of Financial Services [Specialisation Elective Courses]
  • Country Report - I [SAP Courses]
  • Country Report [SAP Courses]
  • Global Leadership [SAP Courses]
  • Research Methods and Professional Writing in Global Environment [SAP Courses]
  • Strategy, Innovation & Entrepreneurial Development [SAP Courses]
  • Dissertation - I [Non Teaching Credit Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Entrepreneurship and New Venture Creation [Domain Elective Courses]
  • Fundamentals of Rural Management [Domain Elective Courses]
  • International Business Negotiation [Domain Elective Courses]
  • International Business Strategy [Domain Elective Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

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