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Graduate Programmes

B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 11724

Course Overview

  • Campus
  • Lucknow
  • Institute
  • Amity School of Communication, Lucknow
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 11724
  • Eligibility
  • 10+2
  • Selection Process
  • Duration
  • 3 Years
  • Remark
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.56
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • Fee Structure
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.56

Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year

    Semester 1

  • Basics of Graphic Design [Core Courses]
  • Basics of Radio [Core Courses]
  • Environmental Studies - I [Core Courses]
  • Fundamentals of Advertising [Core Courses]
  • Understanding Mass Communication [Core Courses]
  • Writing for Print [Core Courses]
  • English Language Usage Essentials [Communication Skills]
  • Understanding Self for Effectiveness [Behavioural Science]
  • News Analysis [Allied Courses]
  • State and Politics [Allied Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 2

  • Advertising Strategies [Core Courses]
  • Basics of Television Journalism [Core Courses]
  • Digital Animation and Sound [Core Courses]
  • Environmental Studies - II [Core Courses]
  • Reporting and Feature Writing [Core Courses]
  • Writing for Radio [Core Courses]
  • Introduction to Communication Skills [Communication Skills]
  • Individual Society and Nation [Behavioural Science]
  • Public Relations and Corporate Communication [Allied Courses]
  • Visualization and Photography [Allied Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 3

  • Term Paper [Non Teaching Credit Courses]
  • Advanced Television Journalism [Core Courses]
  • Basics of Film Theory and Practice [Core Courses]
  • Basics of Media Research [Core Courses]
  • Basics of News Room Practices [Core Courses]
  • Digital Photography [Core Courses]
  • Global Media Scenario [Core Courses]
  • Effective Written Communication [Communication Skills]
  • Problem Solving and Creative Thinking [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 4

  • Anchoring Skills for TV [Specialisation Elective Courses]
  • Brand Management [Specialisation Elective Courses]
  • Writing for TV [Specialisation Elective Courses]
  • Applied Research in Media [Core Courses]
  • Basics of Cyber Media [Core Courses]
  • Basics of Film Theory and Practice [Core Courses]
  • Electronic Media Production [Core Courses]
  • Introduction to Development Communication [Core Courses]
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Values and Ethics for Personal and Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 5

  • Advertising and Corporate Filmmaking [Specialisation Elective Courses]
  • Fundamentals of Event Management [Specialisation Elective Courses]
  • News Bulletin Management [Specialisation Elective Courses]
  • Radio News [Specialisation Elective Courses]
  • Specialized Writing and Editing [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Advanced Cyber Media [Core Courses]
  • Advanced Film Theory and Practice [Core Courses]
  • Receptive and Expressive Communication Skills [Communication Skills]
  • Group Dynamics and Team Building [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

    Semester 6

  • country report - I [Non Teaching Credit Courses]
  • country report [Non Teaching Credit Courses]
  • Client Servicing and Copywriting [Country Elective Courses 2]
  • Ethics and Corporate Governance [Country Elective Courses 2]
  • Special Events [Country Elective Courses 2]
  • Brand Management [Country Elective Courses 1]
  • Media Laws and Ethics [Country Elective Courses 1]
  • Short Film Production [Country Elective Courses 1]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

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