M. A. (Fashion Retail Management)

Program Code 11204

Campus Lucknow

Institute Amity School of Fashion Technology, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.61

Course Structure

1st Year

Semester 1

  • Elements of Design [Specialisation Elective Courses]
  • Fashion Illustration [Specialisation Elective Courses]
  • Country Report [SAP Courses]
  • Entrepreneurship and New Venture Creation [SAP Courses]
  • Term Paper [Non Teaching Credit Courses]
  • Computer Applications in Fashion and Retail Industry- I [Core Courses]
  • Fashion Retail Management [Core Courses]
  • History of Fashion [Core Courses]
  • Introduction to The Fashion and Textile Industry [Core Courses]
  • Principles and Practices of Management [Core Courses]
  • Principles of Fashion Marketing and Merchandising [Core Courses]
  • Raw Materials of Fashion - I [Core Courses]
  • Statistics for Management [Core Courses]
  • Advanced Communication [Communication Skills]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Apparel Production Planning and Control [Specialisation Elective Courses]
  • Introduction to Apparel Manufacturing [Specialisation Elective Courses]
  • Health & Safety in the Apparel Industry [Skill Enhancement Courses]
  • Country Report [SAP Courses]
  • Entrepreneurship and New Venture Creation [SAP Courses]
  • Minor Project [Non Teaching Credit Courses]
  • Computer Application in Fashion and Retail Industry- II [Core Courses]
  • Fashion Marketing Research [Core Courses]
  • Fashion Retail Merchandising [Core Courses]
  • Fashion Retail Store Operations- I [Core Courses]
  • Raw Materials of Fashion - II [Core Courses]
  • Visual Merchandising - I [Core Courses]
  • Communication for Employment [Communication Skills]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advanced Fashion Merchandising- I [Specialisation Elective Courses]
  • Advanced Fashion Retail Merchandising [Specialisation Elective Courses]
  • Apparel Quality Control and Production Management [Specialisation Elective Courses]
  • Consumer Behaviour in Fashion and Retail Industry [Specialisation Elective Courses]
  • Fashion Forecasting [Specialisation Elective Courses]
  • Visual Merchandising & Display [Skill Enhancement Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Fashion E Retailing [Mandatory Courses]
  • Computer Application in Fashion and Retail Industry- III [Core Courses]
  • Fashion Advertising and Sales Promotion [Core Courses]
  • Fashion Retail Store Operations- II [Core Courses]
  • Visual Merchandising - II [Core Courses]
  • Professional Communication Skills [Communication Skills]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Advanced Fashion Merchandising- II [Specialisation Elective Courses]
  • Fashion Marketing Strategy [Specialisation Elective Courses]
  • Fashion Retail Store Operations- III [Specialisation Elective Courses]
  • Product Development for Fashion Industry [Specialisation Elective Courses]
  • Visual Merchandising - III [Specialisation Elective Courses]
  • Entrepreneurship and New Venture Creation [SAP Courses]
  • Term paper [SAP Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Design Marketing Interactive Strategy [Core Courses]
  • Fashion Supply Chain Management [Core Courses]
  • Cross Culture Communication and Global Competence [Communication Skills]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses