Enhancing Confidence to Stay Ahead
Personality Development is a great focus area at Amity University because a great
percentage of success in life depends on a person's confidence and personality.
To help students in personal grooming, special sessions are held on business etiquettes,
negotiation skills and effective communication. Special classes are held on leadership,
teamwork and analytical skills.
Amity not just offers the best education but also grooms you for a well rounded
personality. Aparajita Sharma
Biotechnology student at Amity
Making You a True Leader
All students undergo a 7-day Military Training Camp held at Amity's 150 acre campus
in Manesar, which is next to the National Security Guards (NSG) Training Camp. Students
are trained by veterans of the armed forces.
At the Military Training Camps, Amity students imbibe the value of discipline and
a spirit of patriotism, commitment and perseverance by participating in a variety
of activities like parasailing, trekking, shooting, rock climbing/rappelling, etc.
which test their mental and physical agility.
The Spirit of
Country comes before self. That's what we learn at Amity. A sense of patriotism
comes into being at the Military Training Camp. Now, I have developed a stronger
bond for my country and promise to dedicate myself to the nation's development.
Extra Curricular Excellence
Be it academics or extra-curricular activities, we groom our students to be at the
winning side. A testimony to this fact is that even our BBA students regularly beat
PG students of institutions like IIM & XLRI
Prof. (Dr.) Alka Munjal
Director, Academics, Amity University Uttar Pradesh
Ph.D in Strategic Management
MBA from Birla Institute of Technology Topped in the University
Selected as "Woman of the year -2002" by American Biographical Institute
Conducted several training programmes in finance and strategy for reputed companies
The Linguistic Advantage
Amity provides an international perspective to the students through the various
The foreign language course has been integrated into the curriculum. The students
have a choice to select one of the foreign languages from French, German, Spanish,
Japanese and Chinese.
The Language Department has a very hi-tech advanced language lab for students.
Grooming for Interviews
An important part of course curriculum is enhancement of confidence in students
to come out with flying colours in interviews and group discussions.
The training at Amity Institute of Leadership and Communication covers key aspects
of preparation, dress for success, winning the body language and non-verbal game,
answering difficult questions, refreshing business etiquette, as well as aspects
like winning the group discussion and extempore speaking with confidence.
The methodology followed is by presentation and discussion of techniques for gaining
competitive edge, practice of public speaking and group discussion techniques and
individual attention through mock interviews.
I have been interacting with Amity students for many years and my experience has
been extremely positive. I look forward to coming back to Amity and pick up extremely
Mr. Shantanu Banerjee
Director, HR, Steria (India)
Values & Ethics
101 Attributes of an Amitian
Amity lays great emphasis on imbibing values and sanskars in all its students.
Prof. R.R. Grover
Amity School of Insurance, Banking & Actuarial Science Convenor, Amity Human
38 years in the Insurance Industry
The education framework at Amity is rooted upon certain key values and ethics. It
stresses on principles such as patriotism, courage, respect for elders... It is
this sense of purpose that has led to the creation of the '101 Attributes of an
This booklet on the norms & guidelines explores 101 different character traits
that take an individual closer to completeness. The attributes have been built into
the teaching activities, group activities and have been included in topics for lectures
and discussions by students.
All institutions of Amity celebrate 'Human Values Quarter' during which a wide array
of events are organized to spread awareness about the importance of human values.
Expert Personal & Professional Advice
The unique Mentor-Mentee Concept at Amity ensures a constant interaction between
the faculty and the students. A faculty member is assigned to a group of 5-6 students
to counsel them on their academic and personal concerns. Their experience enhances
student’s confidence to excel in the corporate world.
In addition, Amity has a full fledged Amity Student Counselling Services (ASCOS)
for students who encounter any personal/emotional problems.
At Amity, we ensure that any student who hits a road block in personal or professional
life is given the right counselling.
Dr. Abha Singh
Director, Amity Institute of Psychology & Allied Sciences