Course Structure

Semester 1 1. Event Management and Planning: Concepts and        Context Introduction to event management .What is an event, 5 C’s of events, events as marketing communication tool, code of ethics Types of events Artistic Expression, cultural, wedding, charitable, competitive, exhibition, special business events. Key elements of events Role and importance of events Goals and objectives Writing event proposals Concept and design Event Feasibility 2. Event Marketing and Promotion Event marketing process Communication mix Segmentation and targeting Positioning Branding Sponsorships Advertising Publicity Various media for event promotion 3.Public Relations Definitions and concepts Role and Objectives of PR Changing trends in PR Internal & External PR Planning Publicity Campaign Media Relations Media Planning Press Conferences Press kit Writing for Press, Press release, Company profile, newsletter Crisis Management 4. Event Logistics Activities in event management Pre-event During-event Post-event Staffing Preparing job descriptions, training, managing legal environments, managing volunteers Staging Choosing the event size, developing the theme, conducting rehearsal, providing services, arranging catering and managing environment Leading and coordination Controlling Semester 2 1. Corporate Communications Introduction, need and requirement Corporate philosophy, culture Corporate identity, citizenship, philanthropy Image management, crisis management Media management Direct marketing, issue support, market management Public Affairs, political PR 2. Event coverage, stagecraft and design Photography Media production Principles and elements of design, décor and stagecraft Lighting Sound Set designing Aesthetics 3. Event Budgeting Break even point Cash flow analysis Profit and loss statement Balance sheet Financial control systems Panic payments Preparing budget sheets Setting pricing objectives Negotiation techniques Checklist for pricing of events 4. Risk Management Process of risk management Incident reporting Emergency response plans Standards for risk management 5. Evaluation of Event Management Basic evaluation process Establishing tangible objectives and sensitivity in evaluation Measuring performance Concept research Formative, objective and summative evaluation, correcting deviation Case Studies Examination Scheme: Component Codes P C CT EE Weightage (%) 10 10 20 60 Text & References: Managing Presentations; Wakhlu, Savita Bhan Stage Management, Lighting and Sound; Palmer's Stage Lighting step-by-step; Walters, Graham Scene Design and Stage Lighting; Parker, W.Oren & Wolf, R.Craig Event Marketing & Management; Gaur, Sanjaya S. & Saggere,S.V. Event Marketing; Hoyle Jr., Leonaed H. Event Management; Lynn Van Der Wagem Planning, Performing & Controlling; Angus, Robert B.