About Course
We believe that no training in Advertising and Marketing is ever complete without the students being provided a hands-on practical approach. Projects and presentation by students are vital to their holistic growth as aspiring professionals. Almost every day they are given topics and case studies to analyze and present professionally on power point in addition to class projects, students are also encouraged to take on industry projects. Many of our students have contributed to vital work processes of reputed organizations. Their contributions have been highly appreciated for they helped the industry in gaining new business for their organization.
We are constantly adding new dimensions to our course, both in terms of content and faculty, so that our students become thoroughly informed and confident even before they step into the profession. At the end of these course assignments, students produce a 30 minutes documentary to internalize practical aspects of ad-film making.
Aim
The course aims to offer students a deeper knowledge of booming Indian markets in Asia—especially in relation to media business in advertising world which contributes in a greater measure to the national GDP. It also offers a graphic picture of current market trends and behavior in FMCG as well as essential non-FMCG products
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Master of Advertising and Marketing Management
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Course Structure
Semester- I (August - December)
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- Advertising Management-I
- Marketing Management-I
- Market Research-I
- Brand Management-I
- Media Planning-I
- Public Relations-I
- Management-I
- Computer Application-I
- Communication Skills-I
- Self Development & Interpersonal Skills
- Foreign Language-1
-French
-German
-Spanish
-Japanese
-Chinese
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Semester- II (January – May ) |
- Advertising Planning & Strategy
- Consumer Behaviour
- Marketing Management-II
- Copywriting
- Media Planning & Buying
- Ad – Film Making
- Communication Skills-II
- Behavioural Communication & Relationship Management
- Foreign Language-II
-French
-German
-Spanish
-Japanese
-Chinese
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Semester III (August - December) |
- Market Research - II
- Brand Management
- Design Software
- Advertising Design
- Media Marketing
- Leading Through Teams
- Foreign Language-III
-French
-German
-Spanish
-Japanese
-Chinese
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Semester- IV (January – May ) |
- Event Management
- Research Methodology
- Corporate Communication
- Project Specialization in any one area
- Media Marketing & Planning
- Client Servicing & Account Planning
- Public Relation, Events & Sponsorships
- Creativity in Advertising
- Marketing & Brand Management
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Fee Structure
Duration |
Eligibility |
Avg Semester Fee Non Sponsored (in lakhs) |
Avg Semester Fee Sponsored (in lakhs) |
Recognised By/Awarding Body |
2 yrs |
Graduation |
0.75 |
1.20 |
Amity University |
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