Research & Publication

Prof. Kalyan Chatterjee , Professor


Research & Publication :

  • Paper Presented at AUR at International conference on “Changing Paradigms of Media Landscape in the Digital age issues and perspectives”, March 2011.



Ms. Pallavi Majumbdar, Associate Professor


Research & Publication:    

  • Paper on Role of Community Radio in Women Empowerment accepted in national Seminar at Punjab Agricultural University (2007)
  • Paper on The Economics and Sociology of Contemporary Journalism accepted for International Conference at Bedfordshire University (2008)
  • Paper on Reality TV and Cultural Shift for 18th AMIC Annual Conference (2009)
  • Paper on Popularity vs Credibilty:An Analysis of Public perception of sensationalism in Indian television news, accepted at International Conference on Intercultural Communication (September 2009)


Dr. Sonika Jain, Asst. Professor and MBA (Media Management) Coordinator


Research & Publication:

  • Articles: From Wazirabad to Okhla-a trip along the Ymuna River (2005), Narmada River Valley Project-A Disaster or a Blessing (1994)
  • Book cover for Khandege Naaz by Sher Singh Naaz Dehlvi, Naaz Memorial Society (2006)
  • My Playbook on Jainism by Dr. Sonika Jain & Her Holiness Saraswati Bhushan Mataji, alankar Publications (2009)
  • Journal of Contemporay Film (UK), Journal of Studies in Documentary Film (Australlia) & Journal of Medis Practices (UK) 2009.


Ms. Gauri Chakraborty, Associate Professor


Research & Publication:

  • Research paper on representation of Patriotism in contemporary Indian Cinema, published in Pragyan, IMS Dehradun


Ms. Prachi Chandola, Asst. Professor (G3)


Research & Publication

  • Paper Presented at AUR at International conference on “Changing Paradigms of Media Landscape in the Digital age issues and perspectives”, March 2011.


Ms. Manu Sharma, Asst. Professor (G2)


Research & Publication

  • October 2008. Public Relations for better company profiles. Andhra Pradesh: Advertising Express, The ICFAI University Press.
  • November 2008. Responsibility of parents and media towards children. Patiala. Department of journalism & mass communication, Publication bureau, Punjabi University.
  • December 2008. Customer Relation Management in Retail Sector. Andhra Pradesh: Advertising Express, The ICFAI University Press.
  • March 2009. Challenges and Opportunities before Indian Media. Patiala: Department of journalism & mass communication, Publication bureau, Punjabi University.
  • May 2009. Changing Promotion Paradigm. Andhra Pradesh: Advertising Express, The ICFAI University Press.
  • July 2009. Marketing of a brand: An analysis of fashion jewelry Industry. Andhra Pradesh: Advertising Express, The ICFAI University Press.
  •  March 2010. Impact of technology on Public Relations. Andhra Pradesh: Advertising Express, The ICFAI University Press.
  • March 2010. Accomplishing media development: with or without Women in team? Patiala: Department of journalism & mass communication, Publication bureau, Punjabi University. (in press)
  • July 2010. Enlivening Development goals: role of Public discussions and Public relations. Orrisa: Media Watch, journal of Centre for Communication studies.
  • July 2010. HR branding, its relevance and need: A conceptual framework. Andhra Pradesh: Advertising Express, The ICFAI University Press.
  • July 2011. Media, changes in lifestyle and relation with individual happiness: an analytical framework. Orrisa: Media Watch, journal of Centre for Communication studies. (in press)


Capt. Divya Sharma, Asst. Professor (G3)


Research & Publication :

  • Hindi Poems published in “Bahuvachan” of Mahatma Gandhi International Hindi University and in “Vipasha” of Himachal Language & Culture department.
  • Compilation and translation of Bangla poetry collection “Ki liye jabo janmantare” .


Amit Chawla ,Asst. Professor (G2)


Research & Publication :

  • Paper Presented at AUR at International conference on “Changing Paradigms of Media Landscape in the Digital age issues and perspectives”, March 2011.


Sandhya Gopalakrishnan,Asst. Professor (G3)


Research & Publication :

  • Paper Presented at AUR at International conference on “Changing Paradigms of Media Landscape in the Digital age issues and perspectives”, March 2011.


Dharmendra Kumar ,Asst. Professor (G3)


Research & Publication :

  • Paper Presented at AUR at International conference on “Changing Paradigms of Media Landscape in the Digital age issues and perspectives”, March 2011.


Ms. Ruhi Lal,Asst.Professor (G3)


Research & Publication:

  • Research article “Market Leader v/s Market followers” in Advertising Express, Feb 2011.
  • Research paper “Dominance of AdMob-Paradigm shift in the world of advertising” presented at AUR at International conference on “Changing Paradigms of Media Landscape in the Digital age issues and perspectives” March 2011.
  • Presented paper “Exploitation of women in advertising” at Manav Rachna Vidyantariksha on – women and media-challenges and opportunities.
  • Research paper published “Digital Media: A boon to brand market through social networking sites” in Advertising Express May 2011.
  • Presented paper in the conference held at IIM Indore on Excellence in Research and Education titled “Brand Positioning through Embedded Advertising”, May 2011.



Mr. Ratnesh Diwedi,Asst. Professor (G2)


Research & Publication

  • “Entrepreneurship in World’s Biggest Space Research Organization”(Individual Paper). Department of Finance and Control, VBS Purvanchal University,Jaunpur, India. May-June, 2006.(Presented).
  • “Economics of Political South Asia”(Individual Paper). Department of Finance and Control, VBS Purvanchal University,Jaunpur,India. May-June,2006.(Presented)
  • “Challenges and Strategies of Mobile Advertising in India”(Combind Paper) with King Saud University , Saudi Aarbia for International Conference on Intercultural Communication by Institute of Management Studies, Noida, India. Year Sept 2009.(Presented and Published)
  • “Community Radio—History,Growth,Challenges and Current Status of it with Special Reference to India” (Individual Paper), a research paper for European Communication Conference an International Conference of ECREA and University of Hamburg held in Hamburg,Germany on 10-15 ,October 2010, ( Published).
  • “History Of Communication And Its Application In Multicultural,
  • Multilingual Social System In India Across Ages”(Individual Paper), a research paper for 5th International conference of Russian Communication Association held in Tver State University,Russia .9-11 Sept 2010.( Presented and Published).
  • "Challenges before Traditional Media in the Age of Digital Media--- How to Integrate it with the Digital Media –The Way Ahead”(Individual Paper). a research paper for International Conference on Digital Media Vs Traditional Media organized by Amity University,Jaipur .13-14, March 2011(Presented and Published).
  • "Language Discourse—A critical analysis of Michel Foucault’s work on Language Discourse with Special Reference to his Master Piece “The Archeology of Knowledge”(Individual Paper). Research Paper for International Conference at Tver State University, Russia. 1-2,April 2011.(Published).
  • “International Terrorism---Role, Responsibility and Operation of Media Channels”(Individual Paper). Pragyan,- A Journal of Mass Communication, Institute of Management Studies, Dehradun,India.Year –June, 2009.(Published).
  • “Role of Media in Disaster Management and Early Warning” , a research paper cum course material for Amity Institute of Disaster Management,Amity University,India. (Accepted as part of courseware from 2010 )
  • “Changing Mutual Perception of Television News Viewers and Program Makers in India—A Case Study of CNN-IBN And Its Unique Initiative of Citizen Journalism”(Individual Paper). Pragyan- A journal of Mass Communication, Institute of Management Studies, Dehradun,India. Year- December, 2010.(Published).
  • "The Penetration of Social Media in Governance,Political Reforms and Building Public Perception"(Individual Paper). International Journal of Interactive Communication Systems and Technologies(IJICST),Point Park University,Pittsburgh,U.S.A. for fall 2011 issue.
  • “The Politics-Media Equation —Exposing Two Faces of The Old Nexus Through Study of General Elections, Wiki Leaks and Radia Tapes”(Individual Paper). Research Paper for ‘Pragyaan’ , a journal of Mass Communication of Institute of Management Studies,Dehradun,India.June 2011 Issue.
  • “Two Faces of Media While Covering Human Right Activities in India”(Individual Paper). A paper for International Colloquium of India’s apex press body, Press Council of India. 28-29th April,2011.(Accepted).


Dr. Avhinav Jaiswal ,Asst. Professor (G3)


Research & Publication:

  • Articles for children's magazine, BAPU  published by the Mani Bhavan Trust, Mumbai.
  • Written extensively for LIGHTS, CAMERA AND ACTION,  a fortnightly based film magazine which was published by the British Sight and Sound.
  • 233 film and art, music based articles for cafemumbai.com.
  • Articles and columns for The Times Of India, Lucknow and Patna edition during National events and festivals.
  • Written the content for the national-international toursim brochure for Bihar Tourism, Ministry of Tourism, Bihar.
  • Film based articles in Hindi for Money Mantra magazine.
  • Presented Research paper on “Hindi Cinema & its impact on the Indian Psyche” at DSVV University, Hardwar (U.K), National seminar on Psychology, March 2011.


K. K. Tiwari ,Asst.Professor (G3)


Research & Publication :

  • Book published titled “Reporting” by Vikas Publication House PVT. Ltd. For Manonmaniam Sundaranar University, Tamil Nadu, 2011.
  • Article published in Vidura- a journal of Press Institute of India titled “have newspaper lost their sting?”, April-June 2011, Vol-3.
  • Research paper on “Indian Television and serials” published in Sahidya, Jan-Mar 2011, Vol-7.
  • Research Paper on “A study on the most popular radio jockey on local Radio FM channels in Varanasi” in Media & Communication Research, 2011.


Ms. Nipunika Shahid,Asst.Professor (G2)


Research & Publication:

  • Development of Media Studies in India-All India Radio Oversees
  • Development of Education in India-Talk on AIR by Ms. Nipunika Shahid



Raksha Raj ,Asst.Professor (G1)


Research & Publication :

  • Article Published in Solute- Defence Fortnightly.


Anvesha Sharma ,Asst.Professor (G1)


Research & Publication :

  • Presented papers “Role of Advertising on the performance of the film” and “Role of Advertising & Logistics on the performance of a firm” at IIM Ahmedabad.


Tanu Bhargava ,Asst.Professor (G1)


Research & Publication :

  • Paper Presented at AUR at International conference on “Changing Paradigms of Media Landscape in the Digital age issues and perspectives”, March 2011.


Priya Sachdeva ,Asst.Professor (G1)


Research & Publication :

  • Paper Presented at AUR at International conference on “Changing Paradigms of Media Landscape in the Digital age issues and perspectives”, March 2011.
  • Research Paper published "Digital Media: A boon to brand market through social networking sites" - Advertising Express -IUP Publication, Hyderabad, May'11 issue.
  • Paper presented at International conference on Business, Strategy & Management on "Enhancement of Brand Image through changing Trends of promotions in current scenario", June 2011.
  • Paper Published-Role Of Brand and Sponsorships in Enhancing the Image of An Event- -Media Journal For June'11 Publication.
  • Paper Presented at National Media meet- Battle of Creativity, Christ University, Bangalore, Sept 2011.
  • Paper Presented at International Conference on Media and Communication (Mention 2011), Oct 2011.,MALAYSIA(INTERNATIONAL).
  • Paper Presented at FMS Delhi on "Effects of Globalization on Consumer Behavior" Dec 2011.