MBA in Competitive Intelligence and Corporate Warfare with additional specialisation in Marketing and Sales

Syllabus


First Semester
S.No COURSE TITLE
1 Business Communication -1
2 Behavioural Science-1
3 Foreign Language -1
4 Organizational Theory and Management
5 Marketing Management
6 Accounting for Management
7 Computer Applications
8 Economic Analysis
9 Quantitative Analysis in Management
10 Fundamentals of Competitive Intelligence-1

Second Semester
S.No COURSE TITLE
1 Business Communication-2
2 Behavioural Science-2
3 Foreign Language-2
4 Business Environment and Law
5 Human Resource Management and Labour Laws
6 Financial Management
7 Fundamentals of Competitive Intelligence-2
8 Corporate Warfare
9 Sales Management
10 Marketing Research and Report Preparation
11 Summer Internship Project

Third Semester
S.No COURSE TITLE
1 Business Communication-3
2 Behavioural Science-3
3 Foreign Language-3
4 Production and Operations Management
5 Competitive Strategic Analysis
6 Advanced Competitive Intelligence-1
7 Logistic and Supply Chain Interdiction
8 War Gaming and Scenario Planning-1
9 Competitive Early Warning and Financial Forensics
10 Consumer Behaviour
11 Marketing of Services and Customer Relationship Management

Fourth Semester
S.No COURSE TITLE
1 Business Communication- 4
2 Behavioural Science- 4
3 Foreign Language- 4
4 Total Quality Management(TQM/ BSI/ EMC)
5 Competitive Intelligence Project Management
6 Advanced Competitive Intelligence-2
7 War Gaming and Scenario Planning-2
8 Advertising and Public Relations( including Brand Management)
9 Global Marketing
10 Retail Marketing
11 Dissertation and Viva-Voce