MBA in Competitive Intelligence and Corporate Warfare with additional specialisation in Marketing and Sales

Our Strengths

The Institute offers an MBA degree in Competitive Intelligence and Corporate Warfare with additional specialization in Marketing and Sales. The course content remains the same as taught in any other MBA course in the country viz. Human Resource Management, Financial Management, Marketing and Sales, Managerial Economics, Quantitative Techniques, Business Strategy, CRM, Business Environment and Law etc. But in addition to these common subjects, the students are also given training in self-development and interpersonal skills and are made fully aware of the art and science of Competitive Intelligence and Corporate Warfare as special subjects. This is what gives them a competitive edge over their counterparts in every field.

The Amity Institute of Competitive Intelligence teaches Competitive Intelligence in all its facets and focuses on:-

  • The industry at large and how we can respond profitably.
  • Identifying current and emerging competitors and their potential competitive strategies. Assessing their strengths and weaknesses, and of one’s own organization by competitive benchmarking.
  • Developing expertise in information collection with skills in analysis and interpretation.
  • Determining the direction of key customer groups, opinion leaders, suppliers, distributors, regulators, and anyone else who significantly affects an organization’s ability to succeed.
  • Communicating analytical implications that enhance strategic and tactical decision-making, both in the short-term and over the long run.
  • Eliminating or lessening surprises, enhancing competitive advantage by lessening reaction time, and finding new opportunities.
  • Counter-intelligence and vigilance.
  • Highlighting the benefits of Knowledge Management.

HOW COMPETITIVE INTELLIGENCE CAN BENEFIT YOU AND YOUR COMPANY
Whether you are in sales, marketing, operations, manufacturing or finance, or the CEO of a company, Competitive Intelligence will help you to: -

  • Improve planning and decision making.
  • Enhance early warning and forecasting of competitive threats.
  • Manage and reduce risk.
  • Learn about your competitor’s corporate and business strategies.
  • Anticipate competitors’ research and development strategies.
  • Make knowledge profitable and avoid information overload.
  • Avoid blind spots by focusing on the business and industry landscape
  • Act rather than react.