In this age of intelligence, business success will be dependent on knowing how to cultivate intelligence and use it to advantage. Truly competitive companies will become increasingly sophisticated at collecting and processing information to churn out intelligence. Businesses will learn that their greatest assets are the sharp minds of their employees, their analysing skills and their ability to make effective decisions. Competitive Intelligence is still in its formative stages of evolution. The more obvious techniques have been codified but new developments are constantly taking place. As intelligence gathering becomes more widespread so will the techniques for restricting the outflow of information from companies (counter-intelligence). Each side of the equation will need to find methods of circumventing initiatives taken by the other. The Courses and training programmes run by Amity Institute of Competitive Intelligence (AICI) to equip professionals and students with the techniques of Competitive Intelligence that would enable them to see the unseen and thus, provide an organisation and its leadership with an edge over the its competitors.

Dr.Ashok K.Chauhan,
President, Amity Institute of Competitive Intelligence
Ritnand Balved Education Foundation