BBA (General)
 
     
 

The BBA (General) is a three years full-time program from Amity University
 
FIRST SEMESTER
 
  • Management Foundations
  • Business Environment
  • Micro Economics for Business
  • Computers in Management
  • Financial Accounting – I
  • Business Mathematics
  • Polity & Society
  • English
  • Behavioural Science – I
   
 
SECOND SEMESTER
 
  • Macro Economics for Business
  • Financial Accounting – II
  • Organizational Behaviour
  • Analysis & Design of Business Systems
  • Business Statistics
  • English
  • Behavioural Science - II
  • Environment Studies
 
 
 

SUMMER ASSIGNMENT / PROJECT

 
THIRD SEMESTER
 
  • Operations Research
  • Financial Management - I
  • Management Information Systems
  • Marketing Management - I
  • Cost & Management Accounting
  • Business Laws
  • Communication Skills – I
  • Behavioural Science - III
  • Summer Assignment/ Project (Evaluation)
 
FOURTH SEMESTER
 
  • Financial Management – II
  • Marketing Management – II
  • Research Methodology & Report Preparation
  • Analytical Decision Making
  • E-Commerce
  • Human Resource Management
  • Communication Skills – II
  • Behavioural Science - IV
 
 
 

SUMMER INTERNSHIP ( 6 – 8 WEEKS)
 
FIFTH SEMESTER
 
  • International Business Management
  • Personal Financial Planning
  • Sales and Distribution Management
  • Communication Skills - III
  • Behavioural Science – V
  • Summer Training (Evaluation)
  • Consumer Behavior
  • Services Marketing
  • International Marketing
  • Financial Services
  • Principles of Investment Management
  • Financial Derivatives
  • Organizational Development & Change
  • Training & Development
  • International Human Resource Management
 
SIXTH SEMESTER
 
  • Business Policy & Strategic Management
  • Entrepreneurship Development
  • Production & Operations Management
  • Public Relations & Corporate Image
  • Communication Skills - IV
  • Behavioural Science – VI
  • Dissertation
  • Brand Management
  • Advertising & Sales Promotion
  • Retail Management
  • Corporate Tax Planning
  • Banking & Financial Institutions
  • Advanced Corporate Finance
  • Industrial Relations & Labour Laws
  • Performance Management System
  • Compensation & Reward Management