M. A. (Fashion Retail Management)

M. A. (Fashion Retail Management)

M. A. (Fashion Retail Management) is a two years full-time program from Amity University.

Semester 1

Introduction to the Fashion & Textile Industry
Raw Materials of Fashion - I
Fashion Retail Management
Elements of Design
History of Fashion
Statistics for Management
Principles of Fashion Marketing & Merchandising
Computer Applications in Fashion & Retail Industry - I
Principles & Practices of Management
Term Paper
Communication Skills - I
Behavioural Science - I
Foreign Language - I

French
German
Spanish
Japanese
Chinese

	Semester 2
	Introduction to Apparel Manufacturing Raw Materials of Fashion - II Visual Merchandising - I Fashion Retail Merchandising Computer Applications in Fashion & Retail Industry - II Fashion Marketing Research Fashion Retail Store Operations - I Minor Project Communication Skills - II Behavioural Science - II Foreign Language - II French German Spanish Japanese Chinese

TERM PAPER - 4 WEEKS

Semester 3

Trend Forecasting for Art & Design
Apparel Quality Control & Production Management
Fashion Advertising & Sales Promotion
Computer Applications in Fashion & Retail Industry - III
Fashion Retail Stores Operations - II
Visual Merchandising - II
Advanced Fashion Retail Merchandising
Summer Internship (Evaluation)
Communication Skills - III
Behavioural Science - III
Foreign Language - III

French
German
Spanish
Japanese
Chinese

	Semester 4
	Visual Merchandising - III Dissertation Fashion Retail Stores Operations - III Design Marketing Interactive Strategy Fashion Supply Chain Management Fashion Marketing Strategy Product Development for Fashion Industry Communication Skills - IV Behavioural Science - IV Foreign Language - IV French German Spanish Japanese Chinese