Amity Journal of Marketing
ISSN: 2455-975X (Print)    |    ISSN: 2456-1703 (Online)    |    RNI: UPENG04198
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Aim and Scope

Amity Journal of Marketing (AJM) is a double-blind, peer-reviewed bi-annual International academic journal that publishes contemporary research in the broad area of marketing at an international level. The aim of AJM is to come up with scholarly articles that focus on the giving solutions to current marketing problems and to contribute to the knowledge pool in this area. In ...more

ABOUT ADMAA

Amity Directorate of Management & Allied Areas (ADMAA), a research unit of Amity University is spearheading research in management and allied areas and aims to develop Amity University as an intellectually stimulating academic and research hub.
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AJM OBJECTIVES

  • Bridges the gap between theory and practice by connecting academicians and industry practitioners.
  • Promotes exchange of ideas and marketing best practices at an international platform.
  • Promotes inter-disciplinary research between marketing and other functional areas.
  • Promotes a wider scope publication of theoretical/empirical/applied research papers, articles, case studies, monographs, book reviews and doctoral dissertations.
  • Provides a platform to promote research in marketing with managerial implications

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