Amity Journal of Marketing
ISSN: 2455-975X (Print)    |    ISSN: 2456-1703 (Online)    |    RNI: UPENG/2017/72665

UGC Approved Journal

Aim and Scope

 Amity Journal of Marketing (AJM) is an International, Indexed, UGC Approved, Biannual, Double-blind Reviewed and Refereed Journal that publishes contemporary research in the broad area of marketing at an International level. The aim of AJM is to come up with scholarly articles that focus on giving solution ...more


Amity Directorate of Management & Allied Areas (ADMAA), a research unit of Amity University is spearheading research in management and allied areas and aims to develop Amity University as an intellectually stimulating academic and research hub.


  • Bridge the gap between theory and practice by connecting academicians and industry practitioners.
  • Promote exchange of ideas and marketing best practices at an international platform.
  • Promote inter-disciplinary research between marketing and other functional areas.
  • Promote a wider scope of publication of theoretical/empirical/applied research papers, articles, case studies, monographs, book reviews and doctoral dissertations.
  • Provide a platform to promote research in marketing with managerial implications.


Manuscript Guidelines


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Last Updated : 19/02/2018