MA, MPhil, PGDMM, Pursuing PhD in Marketing( thesis writing stage).
Work Experience
:
Teaching : 7 years
Research : 3 and a half years
Industry :
Others :
Area of Specializations
:
Marketing, CRM
Subjects teaching at Under Graduate Level
:
Under Graduate Level –
Post Graduate Level– CRM, Services Marketing, Marketing Research, Product and Brand management, Consumer Behaviour
Research guidance
:
Master’s -
Ph.D. -
No. of papers published in -
National Journals -
International Journals -
Conferences : 6
Projects Carried out
:
Presenting a case in an international conference on Management entitled
‘ Why is the lion’s roar not heard ‘ held at IMT Ghaziabad in association with George Mason University ,
USA on 19 and 20th of December . The case will be published in a book .
Paper entitled ‘ Determinants of Customer Relationship Strength : A case of Airline Industry of India
‘ to be published in the proceedings of the 12th International Colloquium in Relationship Marketing 2004 held
in Hamilton , New Zealand in December 2004. This colloquium was organised by Waikato Management School,Hamilton,New Zealand
Paper entitled ‘ Communication channel Optimization for Relationship Marketing ‘ published in the proceedings in
the 16th Annual Convention of AIMS held at Goa between August 27-29,2004
Written a paper
entitled “ CRM implementation : A study on expectations and effectiveness “.This paper was presented
at the First International Society for Marketing Advances Conference:Global Marketing for a new Century held at
Heidelberg,Germany from June 21st to June 23rd,2002.
Ph.D. (Customer Value)
Doctoral thesis on ‘Economic Liberalisation and Customer Value: A Marketing Perspective’.
M.A. (Economics)
First Class First (Gold Medallist)
PGDBM with specialization in Marketing
First Class (overall 3 rd Rank)
B.Sc.
Work Experience
:
Teaching Around 14 years of teaching experience in various prestigious B-Schools
Industry: 2 years in Industry
Area of Specializations
:
Services Marketing ,CRM, Consumer Behavior
Subjects teaching at Under Graduate Level
:
Marketing Management
Marketing of Services
Customer Relationship Management
Marketing Research
Consumer Behaviour
Research guidance
:
No. of papers published in National Journals :Five
Conferences
Sahay, Vinita, (2005),”Developing Framework for Customer Value Index Model in the Digital Economy” paper presented in An International Conference on Marketing Paradigms for Emerging Economies organized by Indian Institute of Management, (IIM) Ahmedabad on January 12-13, 2005 at IIM Campus.
Sahay, Vinita, (2005),”An Empirical Evaluation of Customer Perceptions of the Impact of the IT Initiatives on the Service Delivery” Presented in Sixth International Conference on Borderless World: Emerging Dimensions for Business" on January 2-5, 2005 at New Delhi.
Sahay, Vinita, (2004), “ Integrating SCM and CRM for Enhancing Customer Value”, paper presented in Queensland Supply Chain Seminar: An International Conference on Logistics, organised by Logistics Association of Australia and Queensland University of Technology on June 10-11, 2004.
Singh, Vinita, (2002), “Application of Data Mining and Data Warehouse for enhancing Customer Value”, International Conference on Management, organized by Indraprastha University, New Delhi, Jan. 8-9.
Singh, Vinita, (2001), “Managing Customer Value in the Globalised Economy”, International Conference on Globalization of Business and Markets: Strategies For the 21st Century, organised by Management Development Institute Gurgaon, Georgia Tech University, Atlanta and American Marketing Society, USA, Dec. 20-22.
Master’s: Number of Dissertations and Projects at PGDM/M.B.A level
Ph.D.: One Student enrolled for Ph D
Projects Carried out
:
Patents
:
Technology Transfer
:
Research Publications
:
Sahay, Vinita, (2004), “Designing Customer Value Index”, published the current issue of Vision: The Journal of Business Leaders”, Management Development Institute, Gurgaon
Sahay, Vinita,(2004), “Customer Value Management for Marketing Profitability” published in Amity Business Review, Volume 5, No.1, Jan-June 2004.
Singh, Vinita, “WTO, Globalisation and Customers”, published in Synergy: ITS Journal of IT and Management , Vol. 1, No. 1, pp. 108-115
Singh, Vinita, “ Data Mining and Data Warehouse: An Integrative Model for Increasing Customer Value”, published in Management & Change, Journal of IILM, New Delhi, Vol. 6, No. 1, pp. 51-68.
Singh, Vinita, “Customer Relationship: A Framework for SCM and CRM Integration”, published in Productivity, CBS Publications, New Delhi, Vol. 42, No.2, pp.1-12.
PGDBM (Finance), M.Com., Pursuing Ph.D. in Finance
Work Experience
:
Teaching– 8 Years
Research –
Industry-
Others –
Area of Specializations
:
Finance, Infrastructure Project Finance
Subjects teaching at Under Graduate Level
:
Under Graduate Level –
Post Graduate Level– Quantitative Applications in Management, Financial Management, and Infrastructure Project Management & Control
Research guidance
:
Master’s - More than 50 dissertations in the area of finance
Ph.D.
No. of papers published in
National Journals -
International Journal -
Conferences
Singh, R. & A. Kumar, 2005, Case Study on “Risk Management at Vemagiri Power Generation Limited (VPGL) Power Project”, A Renvoi of Case Studies in Management, March 11-12, Amity Business School, Noida
Singh, V., S. Khanka & A. Kumar, 2005, Improving Plant-Level Performance in Job-Shop Environment through Knowledge Management, 14 th International ISME Conference, Dec 12-14, Delhi College Engineering, Delhi
Kumar A. & V. Singh, 2005, Revival of the White Elephant, International Conference on Management case-Studies, December 19-20, Institute of Management Technology, Ghaziabad
Kumar A. , 2006, Structuring Risk Mitigation in Infrastructure Projects in Developing Countries, 1 st ICEC & IPMA Global Congress on Project Management and 5 th World Congress on Cost Engineering, Project Management & Quantity Surveying to be held in Ljubljana, Slovenia, April 23-26 (acceptance communicated)
Projects Carried out
:
Consulting Assignment of M.D. Traders in developing a Detailed Project Feasibility Report and Raising Bank Financing for their new venture in the field of Plastic Granules.
Consulting Assignment of Swift Capital for their Business Model and Project Financing
Consulting Assignment for various companies like G. I. Power Corporation Ltd., Jammu, N. K. Textiles (P) Ltd., Ludhiana, Cosmopolitan Hotels Ltd., Qutab Commercial Builders (P) Ltd. Delhi in the area of Business Model, Financial Feasibility Analysis and Project Financing
Consulting Assignment for Whirlpool Corporation Australia & Thailand on developing operational efficiency.
B.Sc (Maths, Hons.), PGDBA (Finance), DBF , MBA (Finance)
Work Experience
:
Teaching: 7 Years which includes working with Ecole nationale des
ponts et chaussees (ENPC) - Paris, France for three years
Research: NIL
Industry: 1.5 years
ACS(The Institute of Company Secretaries of India), M.Com(M.D.S University, Ajmer), B.A(M.D.S University, Ajmer)
Work Experience
:
Industry: 5 years
Area of Specializations
:
Corporate Laws
Subjects teaching
:
Under Graduate Level –Business Laws
Post Graduate Level–
Research guidance
:
Master’s -
Ph.D.
No. of papers published in -
National Journals -
International Journals -
Conferences :
Projects Carried out
:
Patents
:
Technology Transfer
:
l
Research Publications
:
Article on “ Interest Rate Derivatives- An indispensable prerequisite for today” published in Souvenir for 31st National Convention of Company Secretaries.
Article on “Emerging Avenues & Company Secretaries(BPO,KPO,LPO) published in Souvenir for 33rd National Convention of Company Secretaries.
Ph.D. in the area of Organizational Cultural of HR from University of Delhi
Work Experience
:
Teaching : Since 1993 till date : Amity Business School
: 1993 to 1998 : Department of Personnel & Training Govt. of India
Research : 1995 : Govt. of Haryana (Ministry of Home)
Title “Police Psyche & its responsiveness”
1996 : International Airport Authority of India
Title “Coping with Stress”
1996 : UNICEF
Title “State Plan of Action for the Child in Haryana State”
Industry : 1996 : Trainer and Consultant to many companies
Others : 1995 : Govt. of Haryana (Ministry of Home) as a Consulting Faculty.
1996 : UNICEF as a Member Drafting Committee
Area of Specializations
:
Organizational Culture of HR
Subjects teaching
:
Post Graduate Level
Research guidance
:
No. of papers published : 27 Papers
National Journals & International Journals presented and published various papers in reputed National and International Journals like Indian Journal of Applied Psychology, The Mind, Psychological Studies, Management in Government, Indian Journal of Business Administration, Vision: The Journal of Business Perspective, Social Science International, International Journal of Occupation Safety and Ergonomics, Administrative Science Quarterly, HR Focus etc. He has also published a book on case studies in the Human Resource, which was published by Excel, Dr. Srivastava is the founder Editor-in-Chief of the Journal, Amity Business Review.
Conferences :
Papers Presented
Work Life Balance : First Thing First, Sixth International Conference on Borderless World: Emerging Dimensions for Business” on January 2-5, 2005, DSPSR & IP University, New Delhi.
Organizational Role Stress and Job Description: Myths and Realties, International Conference on Emerging Issues and HR Realties in Cross Culture, Faculty of Management Studies, BHU September 10-12, 2004.
Predictors of Organizational Commitment and Job Anxiety: A Comparative in Study of Private Banks, International Conference on HR Paradigms ofr Emerging Countries, Indian Institute of Management, Ahmedabad, November 12-13, 2004.
HR Outsourcing – A boon oar bane in the Indian arena at First Asian HR Conference held at Indian Institute of Management, Bangalore on October 26-27, 2002.
The Art of Seduction in Learning Organizations, January 5-6, 2002 International Conference at Moti Lal Nehru REC, Allahabad.
First International Conference on “International Business: Challenges and Perspectives” at Jamia Hamdard Convention Centre. Hamdard University, New Delhi; January 8-9, 2000.
Master’s & Ph. D Guided more than 157 dissertations, 345 Summer Internship at Post Graduate level, 7 Ph.D. students pursuing their doctoral work.
Projects Carried out
:
6
Patents
:
Technology Transfer
:
Research Publications
:
37
No. of Books published with details
:
3 Books
1. “Cases in Human Resources” Excel Books, 1999
2. “Strategies for Sustainable Growth: Challenges for Indian Business & Management Education” Association of Indian Management Schools, hosted by Amity Business School, Noida. August 23-24, 2002 3. “International Human Resource Management (In press), Excel Books
D.Phil. in Psychology, in the area of Organizational Change from the Center for Advanced Study in Psychology, Department of Psychology, University of Allahabad.
Work Experience
:
Teaching: 7 years, in the M.Psy. HRDM Program, Department of Psychology, University of Allahabad.
Research: Member of the team Documenting Organizational Transformation Process at Mawana Sugars Ltd, NDL from G.B.Pant Social Science Institute, Allahabad. Conducted an Academic-Corporate collaborative alliance for Organizational Development Activities at Vasu Tech Ltd, New Delhi Part of the research team in conducting & submitting a report on "Understanding Underachievement in School Children", to State Institute of Educational Management & Training (SIEMAT) Allahabad.
Industry: Nil
Area of Specializations
:
Management of Change
Organization Behaviour
Subjects teaching
:
Under Graduate Level : Nil
Post Graduate Level : Management of Change
Organization Behaviour
Research guidance
:
Conferences: paper presented… "Use of Narratives in Organizational Research" in the national convention of National Academy of Psychology (NAOP) held at University of Lucknow in 1999. Recipient of "Young Scientist Award" for the year 1999 conferred by the National Academy of Psychology (NAOP) at its national convention held at University of Lucknow.
Projects Carried out
:
Patents
:
Technology Transfer
:
Research Publications
:
No. of Books published with details
:
"Underachievement in School Children" (in press) co-authored with Professor(s) R.C.Tripathi, Meera Verma & Komilla Thapa.
3 year part-time course, having 6 papers each year, followed by a project in the last semester. I did my project in Oracle and VB.
Ph. D Pursuing on e-learning from Jamia Millia Islamia University
My work includes analysis of various solutions available, their capabilities, limitations, and challenges in the growth of ICT solutions in terms of training. My guide is Dr. Khurram Mustafa, Dean Computer Science in Jamia. He is M. Tech, Ph. D from IIT Delhi.
2 years course from NIIT Studied topics like dBase, C, advanced C, Unix, Sybase, focus
Work Experience
:
Currently Working as Sr. Lecturer (I.T) in Amity Business School (ABS) Sector 44, Noida since 2001
Worked as Lecturer in Asia Pacific Institute of Management from 1999-2001
Worked as Deputy Manager (I.T.) in Satya Sons Services Ltd. –a 1200 crore group. (From 1998-1999)
Worked as Corporate Training In charge in Aptech India Ltd. (From 1993-1998)
Area of Specializations
:
Networking, Software Engineering, e- learning
Subjects teaching at Under Graduate Level
:
MBA(G)/PGDM Sem III Software Developmen
MBA(CRM) Sem I Computer Application in Business
MBA(HR) Sem I Information System in Management
Research guidance
:
No. of papers published in Conferences
BIMC2005 :An International Conference conducted by IMT Ghaziabad. Paper presented on Corporate Governance.
RDMC2005 : An International Conference organized by CSIR. Paper presented on trends and Issues on e-learning.
